The College of Charleston Special Collections in Charleston, South Carolina has found a new way to connect its archival collections with their audience through a popular internet forum: reddit. Reddit is a forum where communities can form to discuss a person, topic, or event; share cute animal photos, and ask or answer question from the communities that gather there. Committee of Public Awareness member Rachael Woody sits down with Charelston’s research and outreach specialist Catherine Stiers, to learn more about Stier’s outreach work within reddit.

Catherine Stiers is a Research and Outreach Specialist at the College of Charleston Special Collections in Charleston, South Carolina.

RW: How did you land on reddit as a possible outreach and engagement tool?

CS: I decided to propose a Special Collections reddit account (CofCSpecColl) when brainstorming additional ways to engage with our community following the onset of social distancing back in March. Personally, I use reddit as a way of keeping track of what’s going on where I live, from restaurant recommendations to traffic warnings. Unlike most other social media platforms, reddit is broken down into subcategories, or subreddits, which can be based around common interests or geographic locations. I already knew from experience that the local Charleston board includes both an invested group of locals and a rotating array of tourists who would be interested in Charleston history.

From r/archivists to r/askhistorians (which has over a million members), it’s clear that history is being discussed on reddit from both experts and amateurs. R/askhistorians in particular has built a reputation of reliability. They held a virtual conference this year and produce a podcast. While r/askhistorians appeals to those who already consider themselves history enthusiasts, I wanted to reach people who may not be likely to visit subreddits specifically for historical or archival research, but would still be interested in the content.

When I come across a visually engaging item that I think will catch the attention of people scrolling through their feeds, I post it, along with a paragraph or two of background information.

RW: How do you use reddit as an outreach mechanism?

CS: When I come across a visually engaging item that I think will catch the attention of people scrolling through their feeds, I post it, along with a paragraph or two of background information. I tend to stay away from heavily text-based materials because they don’t draw the eye as much as a colorful image does. A postcard of the old Charleston Orphan House and a before-and-after picture of a well-known downtown street have performed the best so far.

Language in the post should include links to other institutional websites or open-access resources for readers to explore if they’re interested in learning more. I also try to tie in information about the College of Charleston Special Collections sources and encourage Redditors to reach out to us for their other local research needs.

“Charleston, SC Orphan House,” from the Leah Greenberg Postcard Collection, College of Charleston Libraries

Although Reddit is not one of our primary outreach tools, I’ve found the level of engagement to be much, much higher than either Twitter or Instagram.

RW: What results have you achieved by using reddit?

CS: Although Reddit is not one of our primary outreach tools, I’ve found the level of engagement to be much, much higher than either Twitter or Instagram. I’m continually surprised by how willing people are to share stories they otherwise wouldn’t have a chance to.

I think the most successful result we can hope for is spreading the word that Special Collections exists and that we are here for people’s research needs.

One example of a successful post was this postcard of the Charleston Orphan House, which doesn’t exist anymore. It was established in 1790 as the first public orphanage in the United States and operated until the 1950s. The building was demolished and one of the College of Charleston’s dormitories stands there now. Longtime residents have strong memories associated with the building and commenters wrote about their relatives’ experiences living there. Commenters were open and willing to share their private family stories without being prompted. That’s part of what makes reddit a useful outreach tool- commenters aren’t restricted by a limited number of characters. I think the most successful result we can hope for is spreading the word that Special Collections exists and that we are here for people’s research needs.

RW: What are some of the challenges present in using reddit and have you been able to mitigate or circumvent them?

CS: Like on all social media platforms, copyright and permissions are a challenge. Although I always include a disclaimer, it wouldn’t be difficult for someone to take the image and use it without properly citing Special Collections as its repository of origin. Additionally, other Reddit users often feel the need to jump in and add their own information, which may or may not be accurate. It’s encouraging to see commenters get involved in the dialog, but it can be difficult to fact-check everything and correct mistakes. Readers also sometimes treat posts like an AMA (ask me anything) event and will ask questions that are really best suited for a research consultation or in person visit. It can be time-consuming to answer their obscure questions or redirect them to the proper place.

RW: Do you have any lessons learned you can share with us?

CS: You have to have somewhat of a thick skin! Reddit has a reputation for being harsh, and sometimes it’s true. The first time I posted, a user latched onto my request that anyone wanting to use the image had to DM me first to fill out a publication request form. They questioned how I had the authority to ask for something like that, but were understanding once I explained the situation.

RW: What advice would you give organizations who are interested in trying reddit?

CS: Choose your subreddits carefully. If you are part of a university library and want to reach more students, the university’s subreddit might be a good place to post. Unfortunately for us, r/CofC is inactive. If you want to reach an even broader audience, a state subreddit like r/SouthCarolina is what you’re looking for. It’s best to familiarize yourself with how Reddit works before diving in.

Be sure to stick around and answer questions after submitting your post. Some of the best interactions we’ve had have resulted from follow-up questions and direct messages. Unlike Twitter and Instagram, you have to closely monitor Reddit posts to get the most out of them.

RW: Is there anything else you’d like to share with us?

CS: You can follow the College of Charleston Special Collections on Twitter @CofCSpec_Col and on Instagram at cofcspeccoll!

The Wilson Library at the University of North Carolina, Chapel Hill has presented Clue, a live action mystery event twice a year since the fall of 2012. Clue is designed to bring people into the Wilson Library and demystify both the building and the special collections and archives housed within.

Emily Jack is the Community Engagement and Outreach Librarian at the University of North Carolina, Chapel Hill, and has been involved with the Clue team since its inception in 2012. In the following interview with COPA member Chris Burns, Jack describes the work the UNC team puts into this innovative and fun outreach activity and the enthusiastic reception it has received.

Burns: The Wilson Library has produced a live action Clue event every semester since the Fall of 2012, how did you come up with the idea?

Jack: Wilson Library is a beautiful building that looks classically academic. Because of its appearance, many undergraduate students have reported feeling intimidated by the library – or avoiding it altogether.

In 2012, a (now retired) employee named Becky Garrett monitored the Fearrington Reading Room as a part-time job. Her professional background was in recreation therapy, a field that uses recreation to achieve therapeutic goals. In other words, her professional orientation was to solve problems with games, and she brought that lens to the problem of students feeling intimidated by the library. So, Becky suggested a live game of Clue for students, and we formed a committee to make it happen.

That first game in 2012 bore almost no resemblance to today’s game. It was more like an elaborate scavenger hunt. Now it’s an immersive narrative game, played on a custom web app, with a three-part mystery to solve, during which players interact with costumed characters and have up-close experiences with collection materials. But we couldn’t have the current version without building from the original version, sparked by Becky’s great idea.

Burns: Why Clue?

Jack: Students perceived Wilson Library as mysterious and old-fashioned, which is also the atmosphere of Clue. Using Clue as the narrative basis for the game gave it a familiar cognitive hook for students to attach themselves to. In essence, it served as a safe and easy bridge between two entities that share aesthetic similarities: one familiar and beloved (the board game Clue) and one intriguing but intimidating (Wilson Library).

It also made our marketing efforts much easier than if we had built a narrative game from scratch.

Burns: How does the event work and how does it make use of the collections and staff at the Wilson?

Jack: Our version of Clue aligns with the original in some ways – for example, its three-part solution, consisting of a who, a what, and a where. But, notably, ours is not a murder mystery. It’s a supernatural narrative with a ghost-related mystery.

Using a mobile app, teams complete three activities, each aligning with one part of the solution.

Those activities include:

• Interrogating six suspects, who are held for questioning around the library. To earn access to interrogate, players answer questions about exhibitions and other details in the library.
• Using historic (reproduction) maps and wooden overlays made in our makerspace to find a code word, and then a hidden location, and finally a map of the library itself.
• Interpreting communications from the ghost, and using logic (and student TV clips from the 1980s!) to determine which of a set of collection items is the correct one.

The game is fairly complex; this is just an overview. Collection materials, exhibitions, and staff interactions are woven throughout gameplay. Afterward, while they’re waiting for their scores, players watch a video purporting to tell the ghost’s origin story, but which also serves as a behind-the-scenes glimpse into the closed stacks.

One important aspect of the game is that it’s immersive – both narratively and spatially. Because the narrative is immersive, the players don’t feel like it’s a learning game or an elevated tour of the library. And because of its spatial immersion, they leave feeling completely confident in navigating the library.

Burns: What’s the reception been like among students, staff, and faculty at UNC?

Jack: Reception has been overwhelmingly positive. Students tell us – and their peers – how much they love the game. Most importantly for our purposes, it has been universally successful in meeting its intended goal of lowering the intimidation barrier to visiting Wilson Library.

In post-game surveys, students report feeling surprised by how cool Wilson is and excited to return. They also say things like “I used to be afraid to go in the building. Now I feel way more comfortable walking around.”

We offer the program twice a year and it fills up with a long waitlist every time.

Burns: I imagine it takes a fair amount of work to pull this off, how have you managed to keep it going and keep it fresh each semester?

Jack: It is labor-intensive. But we have a great committee of staff who feel invested in the program and excited about working on a fun and creative project.

At this point, the planning process runs like a well-oiled machine. Hat tip to Alison Barnett and Katelyn Ander, the committee’s current co-chairs, who are remarkably organized. But we also make regular updates to the game’s structure and content, which keeps the planning interesting.

For game night, we recruit library staff from across the libraries to play all the roles. With a staff as large as ours, there are always new people who are eager to participate.

Burns: Is this an idea you would encourage other libraries and archives to try?

Jack: Using games is a great way to bring new people into libraries and archives. Clue is a fun structure to use, although I always encourage other institutions to make any game their own. Our design is very location-specific. For instance, our structure takes advantage of the fact that we have six public areas, and there are six suspects in Clue. In a smaller setting, you could do something just as successful; you would just have to take the scale into account.

I also encourage people to start small. Our game is successful because we started with something manageable and built it up over time.

ACRL will publish a book this year called Games and Gamification in Academic Libraries, edited by Eva Sclippa and Stephanie Crowe, which will include a chapter about Wilson’s Clue program for anyone curious to know more.

Burns: What other games do you think might work?

Jack: I love the idea of doing something with classic video games like Super Mario Brothers. It would also be fun to take other cultural phenomena like movies and turn them into games.

Burns: What’s next for the Clue team at the Wilson Library?

Jack: We’ve been talking for years about building in some sort of AR or VR component, but we haven’t yet hit on the right way to fit it into the narrative.

Fortunately, former staffer Luke Aeschleman designed the web app to be very flexible and user-friendly, and capable of accommodating just about anything.

Solve the puzzles and celebrate your victory! Stay locked in and seethe (you were this close)!

If you’ve ever tried your luck at an escape room, you know the thrill of working to make sense of clues that will let you unlock the door and make your escape. But the one thing that might have made your escape experience even better? Archives! What if you could bring this special thrill to your archives’ patrons,  while introducing them to your collections and resources?  How would you go about it?

Laura Weakly, Metadata and Encoding Specialist at the Center for Digital Research in the Humanities, University of Nebraska-Lincoln, combined archives and escape rooms by organizing an event for students in Fall 2017 using clues rooted in Nebraska history. In the following interview with COPA member Caryn Radick, Digital Archivist at Rutgers University Libraries, Weakly discusses how the event was organized and offers tips for would-be room designers.

CR: Why did you decide to do an escape room?

LW: The escape room was part of a campus wide welcome event for new and returning students at the University of Nebraska-Lincoln for Fall semester 2017. The room was located in C. Y. Thompson Library on UNL’s East Campus. The idea was to draw students into the library and familiarize them with library resources in a fun way. The escape room was the brainchild of librarians Jennifer Thoegersen and Erica DeFrain. In 2015, Jenny and her husband Rasmus Thoegersen, who was then director of libraries in Nebraska City, had created an escape room as a children’s event at the Morton-James Public Library.

CR: Who was involved and how did it work?

LW: Besides Erica and Jenny, the project team consisted of 10 employees of the UNL Libraries who created games and set up the room. The team split into groups to create a storyline, come up with the puzzles, develop graphics, and devise the rules for gameplay. Thirteen others tested the room once it was set up to ensure that the puzzles were set up properly, explained well, and solvable. After testing, some of the games were modified to make them easier and to give more detailed instructions before the students began playing. The game consisted of three puzzles which had to be solved in the allotted 20 minute time period. The answers to the puzzles led to a code that then needed to be entered into a “Time Machine” — a skinned Raspberry Pi computer.

CR: How did you choose which stories you wanted to feature?

LW: The storyline we created was a time machine that would take the players back in the history of the campus to events that did or could have occurred on the campus. Players would then need to use library resources strategically placed in the room to help them solve the puzzles and return to the present time. UNL’s East Campus is home to the International Quilt Study Center and so one puzzle focused on using print resources to solve a quilt-based riddle. Another puzzle centered on the Larsen Tractor Test Museum and photographs of historic tractors found in our Image and Multimedia Collections. The puzzle that my group created was focused on historic Nebraska newspapers digitized as part of the National Digital Newspaper Program and found on Chronicling America and Nebraska Newspapers. I remembered from when we were performing collation that one of the papers, the Valentine Democrat, featured pages and pages of cattle brands. Our puzzle then centered on a supposed  escape of cattle on East Campus, which is home to the College of Agricultural Sciences and Natural Resources. We planted some “Fake News” about the escape in an edition of our campus newspaper The Daily Nebraskan. Players then had to read the story,  find the relevant brands in the Valentine Democrat, and then find the brands on tiny plastic toy cows. The toy cows had the brand on one side and a number on the other. The numbers were the answer to the puzzle.

CR: What was the response (how many students and what were their reactions)? Also, what was the fastest time the mystery was solved in?

LW: Ten teams of 3-6 students played the room. Six teams successfully escaped. The fastest time, recorded by the only team with just 3 players, escaped in the time of 11:33. Even the teams that didn’t escape said that is was really fun and that they enjoyed playing it.

CR:  What advice would you give to others thinking about setting up an escape room? Will you do another one?

LW: Having a good storyline and creating puzzles that go along with the story make a really great escape room. Testing and leaving enough time between groups to reset the room are also important. But mostly the room was about giving students an opportunity to go to the library just to have fun. We have already been talking about another escape room or rooms for the upcoming academic year, including possibly one in our new Learning Commons.