There’s an Archivist for That! Interview with Samantha Bradbeer, Hallmark Archivist

This is the second post in our new “There’s an Archivist for That!” series, which will feature examples of archivists working in places you might not expect.  To continue this new series, COPA member Rachel Seale, Outreach Archivist at Iowa State University, brings you an interview with Samantha Bradbeer, archivist and historian at Hallmark Cards, Inc.

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Samantha Bradbeer, Courtesy of Hallmark Cards, Inc.

Samantha Bradbeer has served as the archivist and historian for Hallmark Cards, Inc. since 2011. Prior to Hallmark, she was an assistant librarian at the Ike Skelton Combined Arms Research Library on Ft. Leavenworth, KS and interned at the Smithsonian National Museum of Natural History.

She is a Certified Archivist (CA), and holds a Bachelors of Arts in Anthropology (BA) from the University of Kansas and a Masters in Museum Studies (MA) from Johns Hopkins University.

Samantha is an active member of SAA’s Business Archives Section and ICA’s Section on Business Archives, and serves as the vice-chair of the Kansas City Area Archivists.

RS: How did you get your gig?

SB: I began my career at Hallmark almost seven years ago. At Christmastime 2010, a friend recommended that I apply, as she felt that the job announcement was kismet. We both felt that it was written just for me, as I met all the requirements to a tee and have been a brand supporter for years. Some of my fondest childhood memories are of visiting Hallmark Gold Crown stores for cards and Keepsake Ornaments with my parents, and, as if there was serendipity involved, I even saw some of my first Hallmark purchases stored in the Hallmark Archives during the interview process. As luck would have it, Hallmark hired me on Valentine’s Day 2011.

Since then, I have been responsible for preserving and sharing Hallmark’s corporate and product history with employees, business partners, special guests, media and the greater Kansas City community. I am able to do so by answering research requests, creating exhibitions, providing tours, recording oral history interviews and responding to guest speaker opportunities. I am also responsible for arranging, cataloging and storing the collections.

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Samantha prepares several displays for the 2017 Keepsake Ornament Club Convention (Courtesy of Hallmark Cards, Inc.).

RS: Tell us about your organization.

SB: The Hallmark Archives is located inside Hallmark’s worldwide headquarters on the southern edge of Kansas City, Missouri.

The significance of our holdings stem from Hallmark founder J.C. Hall’s encouragement for a high level of quality and creativity and a longstanding tradition of support for the arts. Hall began assembling our antique card collection, one of several collections we hold, in the 1950s in the interest of creating an accurate and varied record of the historic development of the greeting card industry, and our company’s major product line.

The Hallmark Archives has since served a dual role in that – in addition to serving the entire corporation and outside organizations as a source for industry history, holiday origins and graphic design trends  – it also serves Hallmark by supporting current product development. Hallmark artists and writers often reimagine past designs based on current marketplace trends or anniversaries. For example, Hallmark is currently celebrating the 100th anniversary of gift wrap, and several vintage gift wrap patterns from the Hallmark Archives are currently in stores to mark the occasion.

RS: Describe your collections.

SB:  The collections housed in the Hallmark Archives provide a visual and historical representation of greeting card history, industry and printing technologies, and serves as the repository for materials documenting Hallmark corporate, family and product history.

  • The design collection includes advertising, chromolithographs, folios, original artwork, prints, progressive proof books and rare books from the 17th to 19th centuries.
  • The historical collection includes Victorian-era greeting cards representing holidays and everyday, as well as advertising and trade cards, handmade or folk art, playing cards, postcards, scrapbooks and salesman’s sample books.
  • The corporate collection includes Hallmark advertising, audio visual materials, correspondence, photographs, publications and oral histories from 1910 through today.
  • The product collection includes greeting cards and other products manufactured and sold by Hallmark from 1910 though today.
  • The masterworks collection includes samples of original Hallmark product art dating from the 1950s through today.

Unique items in the Hallmark Archives include medieval manuscripts, two examples of the world’s first printed Christmas card and Victorian-era Valentine puzzle purses.

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Samantha adds original artwork to the masterworks collection (Courtesy of Hallmark Cards, Inc.).

RS: What are some challenges unique to your collections?

SB: Hallmark has created millions of products since 1910, and the Hallmark Archives has stored and preserved a sampling from every year and holiday or occasion. It can be challenging at times to select which products to keep, but luckily our complete set of employee newsletters and product catalogs provide insight into the full product line, when needed.

Although our retention schedule automatically sets aside most products, many departments keep their records as working files for years, even decades. We recently started relocating some of these records to the Hallmark Archives, as the departments needed additional working space. Retired employees and fans of the company have also donated other products and records, and, like many archives, we have a backlog of materials to still process and properly store.

As technology has improved, we have also been digitizing our collections gradually. Most of our materials are digitized when our employees and business partners request them, but, as time allows, we have also scanned entire collections, including our masterworks collection of over 40,000 samples of original Hallmark product art dating from the 1950s through today. With that being said, an extremely small portion of our corporate records – including audio visual materials stored on now obsolete formats – has been digitized. I hope to start digitizing more of these records, especially as we are sharing more and more of our company history online and in the media.

RS: What is the favorite part of your job?

SB:  Over the past 100 years, Hallmark has partnered with dozens of well-known and influential artists, writers, celebrities and politicians. Many of whom – including Winston Churchill, Walt Disney, Dwight D. Eisenhower, Grandma Moses and Norman Rockwell – built personal relationships based on mutual respect and admiration with our founder. I grew up reading about these icons, and having the opportunity to see their original artwork and read their personal letters still gives me goose bumps.

I love to display these materials and other unique items from the Hallmark Archives as often as I can at the Hallmark Visitors Center, so employees, local residents and visitors to Kansas City can see a glimpse into our collections and company history.

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Samantha shares the history behind J.C. Hall and Norman Rockwell’s friendship and business partnership with Hallmark Channel’s Home & Family talk show host Ken Wingard (Courtesy of Hallmark Cards, Inc.).

 

Stay tuned for future posts in the “There’s an Archivist for That!” series, featuring stories on archivists working in places you might not expect. If you know of an archivist who fits this description or are yourself an archivist who fits this description, the editors would love to hear from you—share in the comments below or contact archivesaware@archivists.org to be interviewed on ArchivesAWARE!

 

The Houston Archives Bazaar: An Interview with Emily Vinson, President of Archivists of the Houston Area

HABlogoIn this post, ArchivesAWARE! chats with Emily Vinson, President of Archivists of the Houston Area (AHA!) and Audiovisual Archivist at the University of Houston Libraries Special Collections, about the recent Houston Archives Bazaar.  Emily shares tips and lessons learned from the experience, stresses the importance of collaboration and communication in mounting outreach events, and shares AHA!’s strategies for attracting media attention to the Bazaar, which, despite the devastation brought by Hurricane Harvey just two weeks before, was still a resounding success.
 

AA: Can you describe the idea behind this archival outreach program?

EV: Archivists of the Houston Area (AHA!) is a local archival professionals organization that aims to “promote archival repositories and activities in the greater Houston, Texas area.” In the fall of 2017, we mounted our first Houston Archives Bazaar. The event boasted over 20 local archival organizations. Over 200 members of the public attended. In addition to the organization tables, we also boasted Preservation and Digitization Stations, archival film screenings, speakers, and an Oral History booth. Thanks to generous sponsors and donations we were able to offer attendees tote bags and wonderful door prizes.

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Photo credit: Ai-Ha Do

AA: Where did you get the idea and what inspired you?

EV: We were inspired by the incredible work of the Austin Archives Bazaar. Three members of the AAB planning committee, Jennifer Hecker, Madeline Moya, and Daniel Alonzo came to Houston for the AHA! Winter meeting and shared their experience in planning the 2014 and 2016 Austin Archives Bazaars events. They also shared their extensive documentation with us, which was a huge help.

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Photo credit: Ai-Ha Do

AA: What worked? What didn’t work? Were you surprised by the outcome or any part of your experience?

EV: The biggest surprise was Hurricane Harvey! The storm hit Houston just two weeks before our planned date, and it was completely up in the air if we would be able to move forward with the Bazaar or not. In the days immediately after the storm, we had no way of knowing if our participants would be able, or want to have the event, or if the public would be interested in attending. Ultimately, we decided to proceed as planned. Only three repositories weren’t able to participate. We tried to respond to the disaster by inviting members of the Texas Cultural Emergency Response Alliance (TX-CERA) to come and demonstrate water-salvage methods for individuals who had been affected by flooding.

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Photo credit: Ai-Ha Do

AA: What would you do differently?

EV: As part of our planned events, we had several speakers – which was great. However, because we were in a music venue, the speakers didn’t have a dedicated space but instead had to speak over the crowd, which was a bit of a challenge. I think in the future we will brainstorm alternative set-ups to ensure the speakers can be heard. Also, we had a “digitization station” to encourage preservation scanning – I think there is an opportunity to do a lot more promotion in this area to ensure attendees are aware they can bring in materials to scan.

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Photo credit: Ai-Ha Do

AA: What tips do you have for those interested in putting on a similar event?

EV: Give yourself lots of time! Everything was very time consuming, which at times was challenging to balance on top of work and other responsibilities. Also, it is crucial to keep lines of communication open throughout the process.

HABposter

AA: Did you get media attention? How did that happen?

EV: Yes – we developed a multi-pronged media approach. We started with a press release that we had translated into Spanish and Vietnamese (both wide-spread languages spoken in Houston). We sent our press release to all news outlets in the region. We also utilized Facebook and Twitter extensively, including paid promotions on Facebook. To contact people who might not be reached through those two methods, we printed postcards and posters that we posted at local coffee shops and mailed to local churches and community centers.

 

 

 

EmilySquareEmily Vinson is Audiovisual Archivist and curator of the KUHT Collection at the University of Houston Libraries Special Collections. Prior to UH, Emily worked as an archivist at Rice University’s Baker Institute for Public Policy; a project archivist preserving unique audio holdings at New York Public Radio; and a fellow in Preservation Administration at New York Public Library. She holds an MS in Information Studies with a Certificate of Advanced Studies in Preservation Administration from the University of Texas, Austin. Emily currently serves as the President of the Houston Area (AHA!), and is co-chair of the Preservation Committee for the Association of Moving Image Archivists (AMIA).

 

There’s an Archivist for That! Interview with Anne L. Foster, Yellowstone National Park Archivist

This is the first post in our new “There’s an Archivist for That!” series, which will feature examples of archivists working in places you might not expect.  To launch this new series, COPA member Rachel Seale, Outreach Archivist at Iowa State University, brings you an interview with Anne L. Foster, Archivist at Yellowstone National Park.

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Photograph of Anne L. Foster. (Courtesy of Anne L. Foster).

Anne L. Foster has served as Yellowstone National Park’s Archivist since 2010. Prior to that, she was the University Archivist at the University of Alaska Fairbanks, Traveling Archivist for the Montana Historical Society, NHPRC Fellow in Archival Administration at Fort Lewis College in Colorado, and Assistant Archivist at the Sharlot Hall Museum in Arizona. She is a Certified Archivist (CA), Digital Archives Specialist (DAS), and holds an Masters in Library Science (MLS) from the University of Maryland.

RS: How did you get your gig?

AF: As an undergraduate history student at nearby Montana State University in my hometown of Bozeman, Montana, I used to see flyers advertising an internship in the archives at Yellowstone. While I couldn’t take advantage of the program at the time (I was working three other jobs to pay for school), the fact that archives was a potential career for a history major and that someplace I loved like Yellowstone had one stuck with me. For the next fifteen years, through graduate school and several other archives jobs, I would periodically check and see Yellowstone was hiring. And then, on one random check—they were! I’d just been tenured and promoted at my academic repository, but finally, my dream job was available.  All those other jobs were probably a good thing, though, because they gave the skill set needed to step in as the first professional archivist in Yellowstone and tackle one of the largest backlogs in the National Park Service.

Processing room during our Archives Blitz grant project

Processing room during the Archives Blitz grant project (courtesy of Anne L. Foster).

RS: Tell us about your organization.

AF: The Archives is part of Yellowstone’s Heritage & Research Center (HRC), which also houses the Park’s museum collection, herbarium, and research library.  The HRC is part of the Yellowstone Center for Resources, which is tasked with managing all those things that make Yellowstone so special like the thermal features, wolves and bears, and the scientific research that guides management decisions. While we are part of the National Park Service, we are very fortunate to also have Yellowstone Forever, our philanthropic and educational partner. Yellowstone Forever actually started life in the 1930s as the Yellowstone Museum and Library Association, so our collections have long been a key part of their efforts. Most people think of Yellowstone as the place for geysers and wildlife—and we are–but the Archives is the place where we document those special features and our efforts to preserve them, which to me is something special.

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Entrance to Yellowstone National Park Heritage and Research Center (Courtesy of Anne L. Foster).

RS: Describe your collections.

AF: Like many archives in the U.S., we are both an institutional repository and a collecting institution. Our institutional records are government records and we are subject to federal records laws and guidelines. There are actually two types of records within the government collection: resource management records and administrative/historical records. All national parks keep resource management records. Parks are created to manage a resource or resources and as long as that resource exists, we need to keep records pertaining to those resources to help inform future management decisions (these records are considered “permanently active” as long as the resource is active).  Unlike other national parks, however, we also retain our permanent administrative and historical records like Superintendent’s correspondence, planning documents, partnership agreements and other records that don’t pertain quite so directly to resources. For other parks, those records are sent to the National Archives. Yellowstone is fortunate to be one of the few Affiliated Archives of the National Archives and Records Administration (NARA). This means that the records become part of NARA’s collection, but so long as we meet their standards for preservation, security, and access, we can keep them in our location. This makes it easier for our researchers, both staff and the public, to access our history in one place.

Our third category of collection is our donated or manuscript collections. These materials range from Park visitors’ photo albums, diaries, and scrapbooks through the research of scholars and  scientists who donate their data for future comparative or longevity studies to records of businesses who have operated in the Park over its nearly 150 years. In fact, our Yellowstone Park Company (YPC) records, the main Park concessioner for the first 100 years, is our most accessed collection because it includes payroll records. The YPC hired hundreds of college kids every summer and, apparently, that summer was so memorable that the employees would spend the rest of their lives talking about their summer in Yellowstone. Now, we’re getting those employees’ kids and grandkids coming in to find out what Grandma or Grandpa really did in Yellowstone.

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Yellowstone National Park Heritage and Research Center Archives stacks (courtesy of Anne L. Foster).

RS: What are some challenges unique to your collections?

AF: People love Yellowstone, so much so that there isn’t much about the Park that they aren’t interested in.  This makes archival appraisal a bit challenging—the most routine things truly have the potential for historical value.  Our NARA-approved NPS records schedule, for example, classifies most supply records as temporary. Of course it does—why would one need records for equipment once that item is used up or sold? But, we get queries regularly from people who have purchased former Park vehicles (buses, boats, snowmobiles) and want to know all about their item, down to paint formulas and the names of Rangers who drove them; it’s frustrating not to be able to answer their questions. At the same time, we can’t possibly keep everything.  So, it comes down to a rigorous and often detailed appraisal process.

We can have some unique preservation challenges as well.  Some of our most interesting records are logbooks–bound books used to record eruption data, visitor comments, or deep thoughts about wilderness. But, many of the logbooks are kept in less than optimal locations during creation—backcountry cabins, rock cairns on top of mountains, or next to erupting geysers.  By the time they are filled and transferred to the archives they can be nibbled, rained upon, or even somewhat eaten away by the acidity of geyser spray. During the 1988 fires, the Park’s historian actually flew with a fire crew in a helicopter to several backcountry cabins in order to rescue the logbooks (fortunately, all of the historic cabins were saved). Today, we have a more regular transfer of the logs to help cut down on damage and make use of digital duplication in cases where the damage is significant or potentially harmful to other items.

RS: What is the favorite part of your job?

AF: The location; it is magical to go to work in Wonderland and even more extraordinary to be the keeper of the documentary record for the world’s first national park. That feeling is shared by my coworkers as well as our visitors and researchers—it makes for a lot of enthusiasm and interest in the Park’s history. Every day is different and that makes for interesting and challenging work. There’s a huge amount of variety to my day: the types of records, the archival functions, and the research questions are as varied as Yellowstone’s landscape.

Stay tuned for future posts in the “There’s an Archivist for That!” series, featuring stories on archivists working in places you might not expect. If you know of an archivist who fits this description or are yourself an archivist who fits this description, the editors would love to hear from you—share in the comments below or contact archivesaware@archivists.org to be interviewed on ArchivesAWARE!

 

October 4th is Ask An Archivist Day!

AskAnArchivist_GIF_2017What Is #AskAnArchivist Day?

It’s an opportunity to:

  • Break down the barriers that make archivists seem inaccessible.
  • Talk directly to the public—via Twitter—about what you do, why it’s important and, of course, the interesting records with which you work.
  • Join with archivists around the country and the world to make an impact on the public’s understanding of archives while celebrating American Archives Month!
  • Interact with users, supporters, and prospective supporters about the value of archives.
  • Hear directly from the public about what they’re most interested in learning about from archives and archivists.

How Does It Work?

On October 4, archivists around the country will take to Twitter to respond to questions tweeted with the hashtag #AskAnArchivist. Take this opportunity to engage via your personal and/or institutional Twitter accounts and to respond to questions posed directly to you or more generally to all participants.

Questions will vary widely, from the silly (What do archivists talk about around the water cooler?) to the practical (What should I do to be sure that my emails won’t get lost?), but each question will be an opportunity to share more about our work and our profession with the public. Visit SAA’s Storify that summarizes the 2016 #AskAnArchivist Day to get more examples of questions and answers. Last year generated thousands of questions and answers, some of which have been Storified:

Between now and October 4:

PROMOTE #AskAnArchivist Day among your users and constituents via your institution’s website, Twitter account, blog, newsletter, and any other mediums available to you. Click here for the public announcement (and feel free to pick up language from it for your own promotions). Memes are a great way to drum up excitement and are easily created through an online meme generator. Check out examples of last year’s promotional “Philosoraptor” memes here and here.

For additional inspiration on what your promotion of #AskAnArchivist Day might look like, check out what your peers did last year:

And see our Storify of marketing from a previous #AskAnArchivist Day, as well as these great examples of museums’ promotions of #AskACurator Day:

Examples of possible Twitter promotion:

  • Happy #AskAnArchivist Day! Our archivists are waiting for YOUR questions. Tag us at @TWITTERHANDLE and use #AskAnArchivist.
  • Archivists at @TWITTERHANDLE are gearing up for #AskAnArchivist Day on October 4! Literally—documents and photo boxes stacked and waiting!

ENCOURAGE the public to use #AskAnArchivist and your institution’s Twitter handle (e.g., @smithsonian) when asking questions so you won’t miss any that are intended for you and so we will be able to track questions and answers to measure overall participation.

TALK to your staff and colleagues to develop a plan for responding to tweets throughout the day.  Will one person respond to all tweets?  Will you share the task? Will individuals sign up for time slots and let the public know who will be available when?

Here’s one example:

  • During #AskACurator Day, one person at the Indianapolis Museum of Art was selected to monitor both the general hashtag and tweets sent directly to @imamuseum. When direct questions came in or interesting general questions were posed via the hashtag, the designated monitor sent the questions to participating curators via email. The curators (and their archivist!) replied with their answers, and the monitor posted all answers from the @imamuseum Twitter account. (See the Storify of the IMA’s participation in #AskACurator Day for results.)

CREATE an institutional Twitter account if you don’t already have one. #AskAnArchivist Day and American Archives Month are both great opportunities to start one! Click here to get started.

And if an institutional Twitter account is not an option for you, answer questions from your personal Twitter account! If your institutional affiliation and job title are not already listed on your profile, be sure to add that for the duration of #AskAnArchivist Day.

If you plan to participate, please email SAA Editorial and Production Coordinator Abigail Christian with your Twitter handle so we can create a list of participants.

TWEET and GREET! Take advantage of this opportunity to join with archivists from around the country to talk to and hear directly from the public on October 4.

Beyond the Elevator, No. 9

BTE June 30 2017001

authorsportraitsBeyond the Elevator is a cartoon strip created by Mandy Mastrovita and Jill Severn. The strip expresses their heartfelt belief that the magic of archives can and should be worked into ANY conversation or situation.  The prospect of this axiom has exhorted the two into paroxysms of giggles, chortles, and howls despite the sober and noble subject matter.  Indeed, they have spent hours cooking up likely scenarios to bring to life in future cartoons.  These little gems appear in ArchivesAWARE! onmonthly basis for the foreseeable future, or until they run out of ideas. Which is where you, the reader can help. Tell them your best stories about talking archives—the wilder, the weirder, the crazier; the better They will even take an elevator story if you make it good. To share your story, please send a description of your concept, relevant details, and contact information (your name and your email address) to beyondtheelevator@gmail.com.

Beyond the Elevator, No. 8

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authorsportraitsBeyond the Elevator is a cartoon strip created by Mandy Mastrovita and Jill Severn. The strip expresses their heartfelt belief that the magic of archives can and should be worked into ANY conversation or situation.  The prospect of this axiom has exhorted the two into paroxysms of giggles, chortles, and howls despite the sober and noble subject matter.  Indeed, they have spent hours cooking up likely scenarios to bring to life in future cartoons.  These little gems appear in ArchivesAWARE! onmonthly basis for the foreseeable future, or until they run out of ideas. Which is where you, the reader can help. Tell them your best stories about talking archives—the wilder, the weirder, the crazier; the better They will even take an elevator story if you make it good. To share your story, please send a description of your concept, relevant details, and contact information (your name and your email address) to beyondtheelevator@gmail.com.

Catching Pokémon: A Historically Themed Pokémon Scavenger Hunt Outreach Activity

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This post was authored by guest contributor Meredith E. Torre, Archivist at the Atlanta Housing Authority.

To celebrate October’s Archives month, the Atlanta Housing Authority (AHA) Archives recently launched a historically themed Pokémon scavenger hunt. The game was designed to celebrate some of the important people who have contributed to AHA’s history.

This outreach activity was great at eliciting responsive participation, generating conversation, and demonstrating some of the papers and records the AHA Archives holds for people valuable to our history.

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An assortment of Pokémon cards featuring notable individuals.

The fabrication of the game was fairly simple. The game was created entirely out of paper “Pokémon” cards, with corresponding stickers (to show how rare or common that particular Pokémon was) attached to the Pokémon, and a Pokéball or scorecard. Because the game was setup like a scavenger hunt and the score card resembled a bingo card, no knowledge of the actual Pokémon game was necessary to play the game.

The Pokémon cards consisted of biographical information for persons who are a significant part of AHA’s history—Charles F. Palmer, Dr. John Hope, Harold L. Ickes, Jesse Blayton, Clark Howell, and President Roosevelt, just to name a few—and corresponding stickers. These Pokémon were posted throughout AHA’s building. The object of the game was to locate the Pokémon (the person of historical significance) and to “catch” the Pokémon by placing the corresponding sticker onto a scorecard or your Pokéball. In the actual game of Pokémon, some Pokémon are common and some are rarer than others. We printed out less Pokémon cards for those person in our history we identified as already familiar and made them “rare”. On the contrary, we printed out more Pokémon cards for those persons perhaps less familiar and placed them in more prominent places to make them “common” and to give them more exposure.

 

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Pokéball Scorecard

In creating the game, there are lots of Pokémon templates online to choose from. We selected a blank card template created by artist Christian England (LevelInfinitum) on Deviant Art to create our Pokémon cards and edited the images using Pixlr. We created our scorecards as a Word document and printed an image of a Pokéball on the opposite side.

We announced the Pokémon activity and posted the rules with scorecards in centralized locations. We held the game for a period of one week. There was a lot of enthusiasm for the activity and people said in hunting for the Pokémon that they really enjoyed discovering the people who make up a part of AHA’s history and learning things about them they may have not known!

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Completed Pokémon card created for Susie Labord, AHA’s first resident commissioner.

Pokémon themed prizes were awarded in a drawing for the hunters who collected the most Pokémon and to the hunter who collected the Legendary Pokémon, AHA’s first resident commissioner, Susie LaBord.

This outreach activity was easy to coordinate, super fun, and is also easily customizable for your institution!

RESOURCES:

Pokémon templates used in this project: http://levelinfinitum.deviantart.com/art/Pokemon-Blank-Card-Templates-Basic-474601445

Artist’s profile page: http://levelinfinitum.deviantart.com/

Pixlr Editor: https://pixlr.com/

 

Have you developed an innovative outreach program at your repository? If so, please share in the comments below or contact archivesaware@archivists.org to be a guest contributor to ArchivesAWARE!