Advocacy for Archives, History, and the Humanities.

Bryan Whitledge is Archivist / Manager for University Digital Records for the Clarke Historical Library at Central Michigan University. He currently serves as vice-chair of the Society of American Archivist’s Committee on Public Policy (SAA-COPP).

Dr. Carla Hayden, Librarian of Congress, and Bryan Whitledge, SAA Committee on Public Policy, at the 2020 National Humanities Advocacy Day events.

Have you ever considered how archives are funded? – we are talking about a true assessment of where the dollars are coming from to support archives and enable all of the work to collect, preserve, and make historical documents accessible? Chances are, it is a twisted knot of all sorts of tangled threads. And chances are, one of those threads, if we chase it to the end, involves some sort of federally backed public funding. Maybe it was a one-off grant for a small preservation project in the past couple years. Or maybe, years ago, there was major building renovation helped by a federal matching grant. Or maybe an archives is home to an ongoing multi-year project employing several people. Federal spending surely does not make up the bulk of archives expenditures at institutions across the country, but it does account for millions of dollars each year. And these dollars are often the difference between a particular project seeing the light of day or sitting on the shelf for another time.

So how does this money make it into the federal budget to be doled out to archives? Well, it doesn’t magically fall out of the sky. Nor does Uncle Sam have a particular soft spot for archives, history, and the humanities. The robustness of the programs that support the work of archivists and our researchers is because of the advocacy efforts of people across the country—people who, for generations, have worked to inform legislators about the importance of supporting archives, history, and humanities-related projects.

National Humanities Advocacy Day

For several years, professionals and students from across the country have traveled to Washington, DC, each March for a major humanities advocacy effort. In 2021, everything went virtual, but the goal is still the same: advocate at the federal level, with a core focus on increased funding for the National Endowment for the Humanities (NEH). As those who work in humanities-related fields know, the NEH isn’t the only federal program that supports humanities learning, teaching, and research. For this reason, the organizers and advocates also include an archives-specific prong to their advocacy agenda: increased funding for the National Archives and Records Administration (NARA), the National Historical Publications and Records Commission (NHPRC), and the Institute of Museum and Library Services (IMLS). This is National Humanities Advocacy Day.

The name, “National Humanities Advocacy Day,” is a little misleading – it is not just a single day, but rather a major event put on by the staff of the National Humanities Alliance (NHA) and affiliated organizations. In the lead up to the event, NHA staff do much of the legwork of coordinating the advocates, scheduling meetings with legislative staff members (and, on occasion, legislators), gathering research on each legislator, and producing the concise information handouts for advocates to pass along to congressional offices.

In the days leading up the day of advocacy, advocates from each state are introduced to each other and they attend sessions to learn about legislative advocacy and the major messages NHA is asking advocates to hammer home. The NHA staff also provide advocates with research tools to find information that can be helpful when talking to a legislative staffer. For example, if a group of advocates is trying to speak to the local impact of NEH funding, there is no better source than the lists of grants awarded to a particular representative’s district. When an advocate can tell a Congressional office that the NEH has distributed $5 million of grant funding to seven different organizations in the district over the past 10 years, that gives a legislator something to think about in terms of the impact on their constituents.

In addition to information gathering and message honing, the days before Advocacy Day are used to fire up the participants with an inspiring keynote address. In 2020, the keynote, which included a special shout out to the archivists in the room (three of us), was delivered by Dr. Carla Hayden, the Librarian of Congress.

After a good night’s sleep, it is time for the big day – a day that could have upwards of ten meetings with different congressional offices. Advocates head to their meetings armed with their messages, their packets of information to leave with staffers, and their “I’m an Archives Advocate” pin (or another humanities-related slogan). Each meeting centers on the same kernel of information: funding for archives, humanities, and history is of critical importance.

But each meeting is a little different. For the legislator whose Facebook profile photo shows their family aboard a historic tall ship that sails the Great Lakes, maritime history is the ticket. For the staff member who mentions finding a copy of their ancestors’ naturalization certificates in the National Archives, family history is the angle. For the office displaying flags from all of the branches of the military, this is the occasion to talk about the NEH-funded programs to collect veterans’ stories as well as the services offered by NARA to support veterans.

So, what is the goal of walking miles back and forth between congressional office buildings for a bunch of 30-minute meetings with staff members who have hours of meetings each day (or clicking links for back-to-back-to-back Zoom or GoToMeeting video chats)? In some cases, the goal is action—asking a legislator to sign on to a letter of support. In other cases, the goal is getting on the legislative staff members’ radars during the budget drafting process so that they keep an eye out for archives, history, and the humanities in the proposed budgets. In yet other cases, it is about forging a relationship with a congressional staffer, someone who you can call on when there is a matter of urgency—and someone we can help when they need an archives and humanities expert.

Dr. Carla Hayden, Librarian of Congress, and Barbara Teague, Executive Director of the Council of State Archivists, at the 2020 National Humanities Advocacy Day events.

SAA and Public Policy Advocacy

National Humanities Advocacy Day also allows archivists to connect and build strong relationships with our humanities advocacy partners. This past year, as the COVID-19 public health emergency took hold, SAA asked members to complete a series of NHA surveys about the needs of archivists and the impact of the humanities in our everyday lives. Last year, as Congress went to work crafting emergency funding bills in response to the pandemic, NHA staff used the information gleaned from these surveys to ensure that the $75 million for the NEH in the CARES Act would specifically include archive. While over 80% of NEH CARES grant applicants were denied because of the overwhelming need for emergency support for cultural organizations across the country, dozens of archives jobs were preserved by the funding and the Council of State Archivists received a grant that helped CoSA weather the crisis.

This year, two members of SAA’s Committee on Public Policy—Jess Farrell and me—were among the contingent of archivists who joined in the National Humanities Advocacy Day efforts. We show up to support our state advocacy groups and to offer an archivist’s point of view to the conversations. There is no shortage of work to be done and many members of SAA will continue to team up with our partners to advocate for archives and the humanities at the federal level.

But this will not be enough. Advocacy for archives at all levels of government will be imperative for archives to survive the fallout from the COVID-19 pandemic and beyond. For those who want to be more involved in telling policymakers of the importance of archives, SAA has many members who are happy to provide archivists with more information and guidance. You can start by checking out the public policy advocacy resources on the SAA site or contacting a member of SAA-COPP.

Archives Are Always Essential

On October 22, 2020, Ryan Anthony Donaldson & Rachael Cristine Woody presented the webinar “Archives Are Always Essential” to 280 attendees. Below is a summary of the webinar complete with key takeaways, a summary of questions and answers, and a list of resources.

Many of us in the field know that archives are essential, but sometimes it feels like a best-kept secret. It’s challenging to convey the true value of our collections despite our best efforts with digital content, social media, and other outreach and awareness activities. It’s time to unleash the full potential of heritage collections and archives and we’ll show you how. This webinar will review historic outreach challenges, and how they’ve been compounded and complicated by larger global events in 2020. And in honor of Archives Month, we will explore proactive and actionable responses to these challenges–including relevant examples and additional voices.

Rachael Cristine Woody, Owner of Rachael Cristine Consulting. Photo courtesy of Rachael Cristine Consulting.

Co-Presenter: Rachael Woody is the owner of Rachael Cristine Consulting LLC. After a successful tenure at the Smithsonian Institution and the Oregon Wine History Archive, Woody established her consultancy to teach archives, museums, and cultural heritage organizations how to take care of their collections and advocate for their value. Woody has experienced precariously funded positions first-hand and has proven tactical strategies to demonstrate the value of collection work. As a result of her experience, Woody has dedicated herself to advocating for the value of collection work. She serves on SAA’s Committee on Public Awareness, established the Archivist-in-Residence (paid internship) program at Northwest Archivists, and serves on several salary advocacy committees.

Co-Presenter: Ryan Anthony Donaldson is a content strategist, information professional, and project consultant passionate about the creative and targeted uses of heritage content and archives. Donaldson previously worked as Senior Manager of Heritage and Information Services for The Durst Organization in New York City, conceptualizing and implementing a corporate archive program. He serves on the Archives Month Committee of Washington State and previously with the Business Archives Steering Committee with the Society of American Archivists.

To download a copy of the slide deck visit:

Key Takeaways

Our Perspective as Business Owners

  • Effectively communicating the value of archives in a variety of ways is vital for archives consultants.
  • Owning a business, whether sole proprietorship, LLC, or otherwise, requires a mindset to focus on what you see with inherent untapped value and presenting opportunities as relatable. 


  • SAA Council on Public Awareness survey results show an interest in the archivist community in (1) How to create effective programs & activities & (2) How to promote from within.
  • October is Archives Month and 2020 themes are: Creativity, Rights, and Resilience.
  • The Archives industry has had historical issues with conveying value, as traditional outreach methods, such as events and exhibits, face significant challenges that are compounded by impacts from COVID-19. While it can be clear to archivists the potential value of heritage collections, it can be difficult to share this vision with stakeholders.

Challenges & Needs

  • Challenges include a sense of distance and isolation as archives are closed, trauma from job layoffs and cost reductions, with many challenges remaining unresolved for the near future.
  • To meet these challenges, responses and solutions need to be convenient, address existing needs, and packaged in appropriate ways and formats.

3 Related Responses

  • 1. Pivoting
    • Consider the basketball pivot – stay on one leg in the same spot and turn the radius of your direction with the other foot which can feel uncomfortable.
    • The pivot change the direction of your delivery to achieve the same goal
    • Pivoting is a proactive way to reassess how to meet the needs of your community and audiences
    • Layers of pivots
      • Societal – Time to reflect on values and how archives can respond to current events through the lens of creativity, resilience, and rights. Also attention of audiences is online as screen time for U.S. audiences has increased by 1 hour in 2020.
      • Organizational – Opportunities for a brand audit that can leverage institutional and corporate archives; or in some cases, an opportunity to formalize or further build an archives
      • Career – Can be a way to involve individuals in other sectors to engage with archives; in particular for materials already digitized
    • Outcomes for successful pivots
      • Deliver on outreach initiatives amidst challenges 
      • Increase audiences and 
      • Retain, reinforce, & enhance online visibility 
  • 2. Adapting
  • Response to changing environmental conditions
    • Look to organizational and industry accountability as an opportunity to express and verify cultural legacy.
    • Look for inbound and outbound strategies to address the inability to be on-site at the office and with the collections.
      • Virtual reference
      • Virtual tours
  • Layers of adaptations
    • Societal
    • Organizational
    • Industries – Seek out best practices in other industries, especially art, travel, hospitality, events, service industries, healthcare
  • Adaptation model for traditional outreach programs are online
    • Increased extraordinary opportunities for engaging with colleagues globally, examining past practices critically, and to highlight a range of organizations actively communicating the value of archives. 
    • Many programs are recorded and made available after. 
    • Periods of adaptation reveal new opportunities for storytelling through history.
  • With the perceived value of archival labor diminished and resources denied, it is important to adapt through some self-care 
    • Time management
    • Work and personal boundaries as distinction of space collapses
  • 3. Flexing
    • There are a variety of definitions for flexing, including those that may carry negative connotations.
    • Aspect of the definition to focus on: 
      • Put your talents, abilities, and skills to use to support the collections. 
      • Communicate the inherent untapped potential of archives to flex the value.
      • It can be challenging to keep attention with battles for screentime, so consider how to quickly & compellingly promote your collections online and communicate the brand story 
      • As a subject expert, you may have the flexibility to access local cultural historical knowledge that can be shared globally.

Questions & Answers

Q: Do you have suggestions for making a business case for archives in a corporate setting?

A: Look for ways to align with marketing initiatives and core business activities. Consider what language is used with stakeholders – for instance, certain phrases may resonate more effectively than others (such as “legacy curation” for a wine business in place of “archives”). Think outside of the internal company to speak to and connect with larger milestones. 

Q: What language should I use to convincingly convey the value of the collections?

A: Use general language rather than rely on technical language that has limited meaning outside of the archives industry and gives any impression of elitism. Tailor your language to your audience and to think strategically for how your audience can connect to an archives. Also consider the language of numbers and metrics, mixing qualitative statistics with some qualitative narratives for researchers and other audiences who have benefited directly from the archives. 

Q: Do you have suggestions for expressing why a dedicated space for archival work is necessary?

A: Express how there is a continued value and a furthering of the initial investment in the archival materials. Be open to flexibility of multiple use spaces and developing relationships with facilities staff who maintain the properties in which the materials are housed. Develop a priority list focusing on the most fragile items for the best environment available given the resources. Reference best practices and lean into your expertise to guide discussions with other stakeholders. Calculate time and efficiences for collections being off-site without dedicated storage.


“Archival Instagram Accounts Are Teaching Forgotten Histories,” Nicole Froio – Zora,

“Archiving Black America,” BBC Radio 4,

Carhartt Heritage Camo Collection –

Collection Diversification and Community Engagement Panel – November 17, 2020.

Hosted by The Black Metropolis Research Consortium (BMRC)

“Common Concerns: Video Production” – July 16, 2020. 

Wenatchee Valley Museum and Cultural Center,  Washington State Heritage Outreach.

“Deriving Value from Collections in the Time of Corona (COVID-19),” sponsored by the Committee on Public Awareness, Society of American Archivists. 

“Experimental Mapping in the Central District: A Workshop with Sara Zwede” – October 21, 2020. Hosted by Wa Na Wari.

“Inclusive Description Working Group,” Princeton University Library Rare Books & Special Collections Technical Services,

Indigenous Interventions: Reshaping Archives and Museums – February 13, 2020.

A symposium hosted by the Field Museum, Northwestern University, and the Newberry

“Inspired By Company’s Heritage, Carhartt Reinvents Original Camo Pattern,” PR Newswire, September 14, 2020 –

Race_women Instagram account:

“Strategies for How to Capture and Communicate the Value of Collection Work,” Rachael Cristine Consulting LLC. 

“Resources & Toolkits,” maintained by the Committee on Public Awareness, Society of American Archivists. 

The Blackivists:

The Blackivists Instagram account:

“The Durst Organization 1915-2015: Celebrating 100 Years” publication –

“2020 Trends: COVID Impact on Time Spent With Media,” Digital Remedy,

“Uncovering Stories Through Archival Content: Turning Old Content into New Art,” Creative Capital –

“Virginia Mason Centennial,”

“Virtual Events Are Experiences: Why Aren’t They Designed That Way?” from BlueCadet –

“Virtual Kayak Tour of Tacoma’s Waterfront,” Pretty Gritty Tours,

We Here:

“Works in Progress Webinar: This wasn’t for you yesterday, but it will be tomorrow—Digitization policy to counteract histories of exclusion” – October 1, 2020. OCLC –