Sound and Vision: And We’re Live in 5…4…3…2…1

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This post was authored by COPA Chair Chris Burns, Manuscripts Curator and University Archivist at the University of Vermont.

This is the second in a series of posts about the use of video as an archival awareness tool. Feel free to contact the editors of this blog at archivesaware@archivists.org if you have a video or topic you would like to see covered, or if you would like to contribute to this series.

In 2016, we kicked off a new series designed to focus on the use of video in archival awareness and outreach efforts. The inaugural post, Sound and Vision: Using Video to Tell the Tales of Archives and Archivists, featured a handful of videos that had been produced by repositories and some general best practice tips. To be perfectly honest, there were not a lot of examples to choose from at that point in time. The use of video by archives was simply not widespread.

However, the use of video has grown significantly since then, driven in large part by livestreaming services, particularly Facebook Live. This type of video production has a lower barrier of entry, ties in easily to existing social media channels, and consequently is becoming an important outreach tool for archives and special collections. Facebook has made a concerted effort to promote and support Facebook Live, so while there are other tools for live streaming content to your audience, Facebook Live has become the major player, in no small part because of the large potential audience that already exists on Facebook.

What is Facebook Live?

Jennifer Koerber, writing in Library Journal, gives a good overview of Facebook Live and its use in libraries. At its most basic, Koerber notes, it is “video streamed over Facebook and archived there afterwards.” Facebook Live events are live videos as opposed to an edited video. They tend to be improvised, and are often filmed on devices as simple as a phone or tablet. The technical barriers for producing and distributing this type of content are quite low, but as with a more traditional edited video, quality can vary significantly. Paying attention to sound quality and lighting, as well as using a tripod and the best available camera and microphone setup can greatly improve the quality of your video and the experience for your audience. Koerber cites two helpful articles with tips for recording video on smartphones.

Facebook Live events are just that, live events, and need to be promoted to ensure you have an audience. Promotion should target your Facebook audience, but not exclusively. Promoting these events through other channels (blog, email, Instagram, etc.) not only draws people to the event, but also lets them know you have a Facebook account that they might want to follow. Because the events take place on a social media platform, they also have the potential to be interactive. People watching can share their enthusiasm by liking, commenting, and sharing the video. The live component allows you to interact with an online audience in interesting ways, such as soliciting questions from online viewers during the stream. Koerber notes how having a staff member monitor the comments during the livestream allows that individual to respond in real-time and add additional information like links to catalog records or digitized versions of the objects being discussed.

How are Special Collections and Archives using Facebook Live?

One way to use this medium is to provide an introduction to your holdings. The video below, from the National Agriculture Library, features an introduction to their seed catalogs (my favorite is the manuscript catalog from the 1830’s featured about 10 minutes in). The 37 minute video features staff members taking turns discussing items in their collection and has been viewed over 4,500 times in the 2 months since it was posted.

Another way institutions have been using Facebook Live to share their collections is by connecting them to another event, either at their institution or externally. In October 2016, the Dibner Library at the Smithsonian used a Facebook Live event featuring their anatomy books to tie into Halloween and Page Frights. The comments section shows how Dibner staff interacted with viewers throughout the video, taking full advantage of the live aspect of the event.

 

The Houghton Library at Harvard University held a Facebook Live event in March 2017 in celebration of their 75th anniversary. During the 48 minute live stream, two Houghton staff members gave a tour of the library, showed off items from the collection, and took questions from viewers. A key aspect of this livestream is that it took place on the main Harvard University account, which allowed the Houghton to reach a much larger potential audience. As a result, the video has been viewed over 67,000 times, and has had 1,900 reactions, 239 shares, and 415 comments. Not all archives will have access to an audience as large as the Harvard community, but it is a good reminder of how partnering with a larger social media account can really boost the signal of your outreach efforts.

The University of Chicago Special Collections Research Center has taken the approach of inviting researchers to talk about items from their collections. In the video below, Dr. Mindy Schwartz talks about an 1887 surgical kit that she uses to teach medical students about the history of medicine. This approach shows viewers not only the cool stuff in the archives, but also how a researcher or instructor uses them.

In a similar way, the US National Archives held a Facebook Live that featured Janet Macreery talking about how she used a range of archival sources to write her novel, A Little Wicked. Archives and special collections libraries have held events like this for many years, but livestreaming them allows institutions to reach beyond audiences who are willing and able to attend these events in person.

 

The Getty Research Institute held a Facebook Live event in March 2017 to talk about how they put together an online exhibition, The Legacy of Ancient Palmyra. The live stream shows some of the material used in the exhibit, but is also a fascinating, behind-the-scenes look at how they put this exhibit together.

An example of an institution doing exciting things with video, on Facebook Live and elsewhere, is the University of Iowa Special Collections. Led by Outreach and Engagement Librarian Colleen Theisen, their video work is aimed at engaging with as broad a community as possible. An excellent overview of their efforts can be found in this article by Scott Smith on the Big Ten Network website. You can view their videos, including their archived live streams, on their YouTube site.

In addition to the live streams they have conducted, such as their annual livestream on Shakespeare’s birthday, their YouTube channel features a few ongoing video series they have created that are both fun and informative. Their Staxpeditions series usually focuses on exploring Library of Congress call numbers, but my favorite installment is Staxpedititions 6: Exploring Mystery Boxes : Manuscripts Edition!

The work being done in the examples above is just the tip of the iceberg in terms of what archives and special collections libraries are doing or could be doing with video. If you are doing interesting work in this area and want to be featured in this series, don’t hesitate to contact us at at archivesaware@archivists.org.

Asserting the Archivist, No. 1

Square HeadshotThis post was authored by guest contributor Samantha Norling, Digital Collections Manager at Newfields and member of SAA’s Committee on Public Awareness (COPA).  This is the first post in our new “Asserting the Archivist” series on the importance of highlighting archivists and archival work in outreach efforts, rather than just focusing on the collections themselves.

In January 2016, I authored a post for ArchivesAWARE titled “Asserting the Archivist in Archival Outreach: A Case Study and Appeal.” In that post, I described the process by which the Indianapolis Museum of Art Archives staff evolved our approach to social media outreach and took purposeful steps to include–and often, feature–archivists and archival work in posts on a regular basis. In doing so, we introduced our audience of primarily design- and architecture-enthusiasts to the work that goes into preserving the collections that intrigued them, and to the trained professionals who carry out that work.

Too often, archivists and archival repositories can get stuck in the loop of sharing only THE STUFF, especially as those posts get a positive response and many interactions. But those collection-centric posts that help to extend our reach to every conceivable interest group on the web provide us with a valuable opportunity to highlight the work, knowledge, and skills of archivists to a nearly unlimited variety of audiences. My post in 2016 was not only a case study, but an appeal to encourage more archivists to “Assert the Archivist” in their outreach efforts, and to share favorite examples of archivists and archival work as a featured component in social media outreach, either directly from the archives or as part of social media presence of the organizations/companies/etc for which archivists work.

To keep this dialogue going, I will be sharing some of my favorite examples of Asserting the Archivist, and encourage you to share yours in the comments to my posts, or on Twitter with the hashtags #ArchivesAWARE and #AssertingtheArchivist.

To kick this new blog series off, I’d like to share an excellent example of how an archivist can contribute significantly to their organization’s social media presence and, conversely, how the institutions at which we work can get the message out about our profession to their established audiences. In this scenario, truly everyone benefits!

Irish Distillers Pernod Ricard – Archivist Carol Quinn

Irish Distillers Pernod Ricard is a business that clearly values their corporate history and the history of their industry, and they regularly convey that through outreach that features their archivist, Carol Quinn. Looking through some of their past posts on Twitter, you will find a number of short videos that show Quinn working in and with their archives, announcements for talks that she has given on various aspects of the corporation and industry history, a blog post Quinn wrote (“Walk a Mile in My Shoes” ) about her role at Irish Distillers, and an article for which she was interviewed about “The Importance of Archiving“–particularly for businesses. The variety in both formats and content of the Irish Distillers’ outreach that features Quinn demonstrates the importance they place on the role that their professional archivist plays within their corporation.

Do you have a favorite example of archival repositories or organizations/businesses that “assert the archivist” in their outreach efforts? Or would you like to share your experience incorporating archival work into your outreach? Please share in the comments below or contact archivesaware@archivists.org to be a guest contributor to ArchivesAWARE!

Giving It a Try: #AskAnArchivist Day

 

This post was authored by guest contributor Caryn Radick, Digital Archivist, Special Collections and University Archives, Rutgers University Libraries, and current member of SAA’s Committee on Public Awareness (COPA).

In late September, my colleague and I declared this would be the year that Rutgers Special Collections and University Archives would participate in #AskAnArchivist Day! Although most of our social media outreach happens on Facebook and Instagram, taking part in #AskAnArchivist Day would would give us a ready-made opportunity to expand our social media reach further into the Twittersphere.

How we prepared:

Given our late declaration, we had to scramble. We decided to do the following:

  • Reach out to our libraries’ communications office about our participation to see if they could offer suggestions and/or support.
  • Leverage our Instagram presence by preparing posts that could go on Twitter throughout #AskAnArchivist Day using Later.
  • Look for “fun/interesting facts” to post about Rutgers’ collections throughout the day, but to set “office hours” for our participation.

The results of those decisions helped us prepare the day:

  • The communications office offered suggestions (like making videos) and promoted the chat on the Rutgers University Libraries web page and through social media.

  • Using Later let us schedule some posts, in case we got pulled away from our Twitter account during non-office hours.
  • We enjoyed gathering the fun/interesting facts, particularly making a video demonstrating how our dumbwaiter works.

During the office hours (1-2:30) we spent a lot of time interacting on Twitter, but most of our tweeting was with other #AskAnArchivist Day participants. Questions from researchers or people interested in archival life were few. This “are we just talking to each other”? observation came up on Twitter as well. I’d be curious to know which archives have high non-archivist engagement and how they achieve it.

After the session was over, we compiled some quick statistics about the day on Twitter. Our preliminary tally indicated we got about 150 likes and 13 new followers. We later learned that we had made the “What’s Trending” section of the Rutgers Today newsletter (with a tweet about President Obama’s chair from when he attended Rutgers’ commencement).

We also had three of our items posted on that day shared in the Upworthy Story about strange objects found in archives.

Lessons learned from #AskAnArchivist Day:

  • Figure out what you want to achieve and frame your day in a way that supports it.  For example, if our goal was to gain more Twitter followers and share info about our collections, we were successful. If we intended to interact with researchers and people who want to know more about being an archivist, then it was less fruitful.
  • Start planning early! This allows more time to decide upon and gather images, videos, and facts to share.
  • Think about your set-up for monitoring Twitter. We had multiple screens open and were working on two computers. Sometimes we got a little lost in the toggling, but having two people offering different perspectives was useful.
  • Vary the breadth of objects and media you plan to share. It is tough to predict what will generate the most likes and retweets, so mix it up.
  • Get a good sense of your Twitter statistics (number of followers, averages likes and retweets, etc) prior to #AskAnArchivist Day. This provides a good baseline for comparison.
  • Promote the event through other social media channels. We did this for about a week before the event and it seemed to generate interest.

What lessons have you learned from #AskAnArchivist Day? If you’ve participated for multiple years, what changes have you made since you started?

#AskAnArchivist Day 2017 Summary

 

This post was authored by guest contributor Anna Trammell, Archival Operations and Reference Specialist at the University of Illinois Archives Research Center/Student Life and Culture Archives, and current member of SAA’s Committee on Public Awareness (COPA).

 

#AskAnArchivist Day was once again a huge success, allowing archivists from across the country to communicate directly with the public about their work. #AskAnArchivist was trending in the United States from 10:00 am to 1:00 pm with 8,927 total tweets on October 4 from 4,077 unique users. An additional 759 tweets appeared on October 3 and 1,595 on October 5 (at last count). While the total number of tweets using #AskAnArchivist on Wednesday was down from last year, the number of unique users and hashtag use before and after #AskAnArchivist Day was up significantly.

The top tweet received over 2,300 retweets and 6,300 likes.

Other top tweets highlighted specific items,

provided a behind-the-scenes look,

and answered (almost) every preservation question.

#AskAnArchivist Day not only provided a forum for archivists to interact with the public, but it also encouraged dialogue between archivists. These top tweets are just two examples of these discussions:

Members of SAA’s Committee on Public Awareness used #AskAnArchivist Day to ask members of the profession about their outreach activities,

special visitors,

surprising archives positions,

and how they’d describe an archivist in 5 words.

For more #AskAnArchivist Day tweets, check out SAA’s highlights.

What was your favorite question on #AskAnArchivist Day? How did you promote #AskAnArchivist Day at your institution? Any suggestions for archivists wanting to participate for the first time next year? Let us know in the comments!

Thank you to all who participated in this year’s #AskAnArchivist Day and helped make it a success!

Gearing Up for #AskAnArchivist Day

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The members of SAA’s Committe on Public Awareness (COPA) have gathered in Chicago this week to review and rework our work plan for the next year. With #AskAnArchivist Day fast approaching (it’s this Wednesday, October 4th, in case you missed the announcement), we’re dedicating a chunk of time today to get ready our favorite day of the year.

Last year, the COPA members and SAA staff had fun creating promotional memes for the annual event…

…so we’re creating a few more today for a last promotional push.

Follow the official hashtag, #AskAnArchivist, on Twitter–we’ll keep sharing our memes (the good, the bad, and the ugly) up until the big day. And it looks like University of Chicago Special Collections is getting in on the meme fun this morning as well…

Think you can top these #AskAnArchivist Day promotional memes? Share yours on Twitter today and tomorrow to build up momentum heading into Wednesday!

Don’t worry, we’re not spending our entire in-person meeting creating memes. We’ve also come up with a number of questions that we plan to ask throughout the day on Wednesday so that COPA can join the conversation and hear about your archival outreach successes…and failures.

We’ll be asking/prompting:

“What’s an archivist?” elevator speech in 140 characters or less. Go!

What has been your favorite outreach event that brought people to your archives?

Any collections or repositories you’ve heard of that made you say “There’s an archivist for that?!”

…so get your answers ready, and be prepared for more questions coming from COPA! We’ll be using an added hashtag, #ArchivesAWARE, to make it easy to follow our questions.

See you Wednesday!

#AskAnArchivist Day 2017 participants list

 

October 4th is Ask An Archivist Day!

AskAnArchivist_GIF_2017What Is #AskAnArchivist Day?

It’s an opportunity to:

  • Break down the barriers that make archivists seem inaccessible.
  • Talk directly to the public—via Twitter—about what you do, why it’s important and, of course, the interesting records with which you work.
  • Join with archivists around the country and the world to make an impact on the public’s understanding of archives while celebrating American Archives Month!
  • Interact with users, supporters, and prospective supporters about the value of archives.
  • Hear directly from the public about what they’re most interested in learning about from archives and archivists.

How Does It Work?

On October 4, archivists around the country will take to Twitter to respond to questions tweeted with the hashtag #AskAnArchivist. Take this opportunity to engage via your personal and/or institutional Twitter accounts and to respond to questions posed directly to you or more generally to all participants.

Questions will vary widely, from the silly (What do archivists talk about around the water cooler?) to the practical (What should I do to be sure that my emails won’t get lost?), but each question will be an opportunity to share more about our work and our profession with the public. Visit SAA’s Storify that summarizes the 2016 #AskAnArchivist Day to get more examples of questions and answers. Last year generated thousands of questions and answers, some of which have been Storified:

Between now and October 4:

PROMOTE #AskAnArchivist Day among your users and constituents via your institution’s website, Twitter account, blog, newsletter, and any other mediums available to you. Click here for the public announcement (and feel free to pick up language from it for your own promotions). Memes are a great way to drum up excitement and are easily created through an online meme generator. Check out examples of last year’s promotional “Philosoraptor” memes here and here.

For additional inspiration on what your promotion of #AskAnArchivist Day might look like, check out what your peers did last year:

And see our Storify of marketing from a previous #AskAnArchivist Day, as well as these great examples of museums’ promotions of #AskACurator Day:

Examples of possible Twitter promotion:

  • Happy #AskAnArchivist Day! Our archivists are waiting for YOUR questions. Tag us at @TWITTERHANDLE and use #AskAnArchivist.
  • Archivists at @TWITTERHANDLE are gearing up for #AskAnArchivist Day on October 4! Literally—documents and photo boxes stacked and waiting!

ENCOURAGE the public to use #AskAnArchivist and your institution’s Twitter handle (e.g., @smithsonian) when asking questions so you won’t miss any that are intended for you and so we will be able to track questions and answers to measure overall participation.

TALK to your staff and colleagues to develop a plan for responding to tweets throughout the day.  Will one person respond to all tweets?  Will you share the task? Will individuals sign up for time slots and let the public know who will be available when?

Here’s one example:

  • During #AskACurator Day, one person at the Indianapolis Museum of Art was selected to monitor both the general hashtag and tweets sent directly to @imamuseum. When direct questions came in or interesting general questions were posed via the hashtag, the designated monitor sent the questions to participating curators via email. The curators (and their archivist!) replied with their answers, and the monitor posted all answers from the @imamuseum Twitter account. (See the Storify of the IMA’s participation in #AskACurator Day for results.)

CREATE an institutional Twitter account if you don’t already have one. #AskAnArchivist Day and American Archives Month are both great opportunities to start one! Click here to get started.

And if an institutional Twitter account is not an option for you, answer questions from your personal Twitter account! If your institutional affiliation and job title are not already listed on your profile, be sure to add that for the duration of #AskAnArchivist Day.

If you plan to participate, please email SAA Editorial and Production Coordinator Abigail Christian with your Twitter handle so we can create a list of participants.

TWEET and GREET! Take advantage of this opportunity to join with archivists from around the country to talk to and hear directly from the public on October 4.

Sound and Vision: Using Video to Tell the Tales of Archives and Archivists

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This post was authored by ArchivesAWARE! editor Chris Burns, Manuscripts Curator and University Archivist at the University of Vermont.

This is the first in a series of posts about the use of video as an archival awareness tool. This initial post will feature videos which focus on what an archives is and what archivists do.  Future posts will look at promoting these videos, determining their impact, and will take a closer look at some of the other topics archives are using this format to cover. Feel free to contact the editors of this blog at archivesaware@archivists.org if you have a video or topic you would like to see covered, or if you would like to contribute to this series.

On August 26, 2015, Kathleen Roe premiered the Society of American Archivists’ Archives Change Lives video during her plenary talk at SAA’s annual meeting. As of this writing, the video has over 3,400 views on YouTube. The video clocks in at just under three minutes and features Kathleen Roe, Dennis Meissner, Steven Booth and Samantha Norling talking about the power of archives, cut with images from archives, of archivists at work, and of people interacting with archives. The core message of the video is articulated by Kathleen Roe, “What I hope that my colleagues and I will all be able to do together is to explain to people in clear, compelling language why we think archives matter, why what we do is valuable.”

The video was unveiled at the end of Roe’s year as President of SAA, a year where she led Year of Living Dangerously for Archives initiative, which challenged SAA’s membership to increase their advocacy for archives. One compelling way to get this message across, as Kathleen and SAA demonstrated, is through the use of video. A search of YouTube for videos relating to archives, archivists, and special collections turns up a number of attempts to do just that. These videos tackle a range of topics and vary in their approach, goals, budget, and production quality.

The National Archives UK has done a series of videos, compiled in an Explore Your Archive playlist, that tackle big questions as well as feature archivists talking about particular records.

One of the big questions they address is What is an Archive? The production elements are similar to the SAA video, it clocks in at just under 3 minutes, features a combination of talking heads and still images, and has music playing in the background throughout. Like the SAA video, the premise is simple and direct, it is a short video of archivists and archives users speaking passionately about the power and importance of archives. The three-minute length of these two videos is no accident, as it is often recommended as the maximum length for promotional videos. The video was published in October, 2013 and has been viewed over 4,100 times.

A video produced in 2014 by Duke University’s Rubenstein Library begins with a voice stating, “I think it’s a challenge and a curse to explain what an archive is to people, and it’s because it means so many different things to different people.” The video, The Guardians of History, digs a little deeper than the two mentioned above, taking a look at the work of seven archivists at Duke. This video is a little longer, coming in at just under 9 minutes, but again features interviews, still images of archives and archivists, and a musical backing track during part of the video. The interviewees speak candidly about the difficulty they have in explaining what they do to friends and family members, one speaker noting, “sometimes it’s not worth the effort to explain what an archivist is, so I’ll go ‘Oh, I’m a librarian.’” The video is an honest look at the work of archivists, giving voice to their passion for the work, and discussing some of the humorous and very human items in archival collections. The video is a good introduction to archival work. The budget is not on a Hollywood scale, but the quality of the sound, images, and editing are all very good. To date, the video has been viewed over 1,500 times.

At an Institutional level, BYU took a novel approach in 2011 when they made a fictional trailer for their L. Tom Perry Special Collections, parodying the trailers of blockbuster Hollywood adventure films. To date, the clip has been viewed over 13,000 times.

Two years later, they made a more conventional, and more informative, introductory video. This video has been viewed just under 800 times.

Of course, the number of views a video gets does not really tell us whether a video has successfully met its goals. Those goals could be for an institution to experiment with the process of producing a video, or to create a video that can be played in a classroom setting or sent to a patron in advance of a research visit. However, creating a high quality video that people want to watch and share should also not be understated. It is relatively easy to shoot footage, and increasingly easy to edit that footage, but creating a video where the sound quality is consistent, the edits are relatively seamless, and the content is compelling takes a certain level of skill and patience.

A number of videos get into the question of what an archivist does, which can be helpful in explaining our profession to people who might be interested in a career in archives as well as getting the word out more broadly.

A 2010 example of this type of video comes from the Freer Gallery of Art and Arthur M. Sackler Archives, A Day in the Life of an Archivist. The video features an archivist explaining their work over a musical backing track. As the comments indicate, from both viewers and the creator, this was an initial attempt by the Sackler Archives to work in this medium and there are some issues with sound levels. That said, the video has been viewed over 12,000 times, which demonstrates that this is a topic of interest, and is either well promoted or frequently found through internet searches.

By comparison, another video done at the same time, Freer Gallery of Art and Arthur M. Sackler Gallery Archives Introduction, has been viewed just under 1,900 times.

Some other videos that introduce viewers to archivists and their work are:

Meet Our Vintage Collection Archivist, Bill Bonner – National Geographic (over 45,000 views)

 A Day in the Life of a Processing Archivist, UALR Center for Arkansas History and Culture, 2014 (300+ views)

 Aaron Rubenstein, University and Digital Archivist, UMass Amherst Libraries, 2014 (around 150 views)

 Peter Hirtle’s Thoughts on Being an Archivist, Debra Schiff, Here and There Blog, 2011 (2,300+ views)

 Not all institutions are as well-known or have the same ability to promote content as the National Geographic, but there are a few key principles that we should keep in mind as we develop content in this area in order to ensure our videos successfully reach their intended audience.

  • Compelling content. As archivists, we know we do interesting work. Video is not and should not be the only way to tell our stories, but the passion we have for our work and the visual appeal of the materials we work with make video a great opportunity for archivists. Demonstrating that passion, telling fascinating stories from our work, exhibiting collection highlights, and using humor are effective ways we can pull in viewers.
  • Clearly defined goals. Why are you making the video? Who do you hope to reach with the video and how will you reach them? Is your video aimed at an internal audience or a much broader audience?
  • Production value matters. Experimentation and a Do-It-Yourself ethos are laudable, but we should also be striving for something that people want to watch and share. Poor production quality will compromise good content.
  • Promotion is key. Creating a well-produced video with a good story is only the beginning. Working with whatever outreach outlets are available and appropriate for your video is essential to achieving success.

The videos highlighted above show that there is an audience for stories about and from the archives. We can create a larger audience for this content by collectively developing more content. Some of it will necessarily be institution-specific, but there is also certainly a role for more videos produced by SAA and others that talk more generally about archives and archivists. Video is a powerful medium, and we as archivists should be taking advantage of it to promote our institutions and the archival profession.