The SAA Annual meeting begins next week, though on-demand sessions were available starting Monday, July 26, and SAA section meetings have already started earlier in the month. Below is a list of sessions about awareness, advocacy, and outreach.
Please note, there is a mix of live, recorded, and on-demand opportunities. Make sure to visit the schedule for specific times for live sessions and to view session descriptions to see which category a session or meeting falls and whether you need to register for a session. Unless noted, all events are included with your annual meeting registration.
This is the 3rd year we have had two-time Moth GrandSLAM winner (and former Moth director of education) Micaela Blei facilitate a storytelling workshop for archivists. Separate registration and fee ($49) for this workshop where you will learn:
What makes a story work,
The connections among narrative performance, research, and teaching, and
How to brainstorm and craft stories of your own.
The workshop is aimed at budding storytellers as well as seasoned bards looking to refresh their skills. It is structured to make the online experience as welcoming and engaging as possible, using a webinar format followed by an optional small-group discussion structure so that you can take part in the workshop at the level that will best serve you.
Stories from the 2019 event, including one from Micaela herself can be found on Season 3 of the Archives in Context podcast. To learn more about Micaela, check out this ArchivesAware! interview from 2019.
Like last year, we will hold our related storytelling event, Finding Aid To My Soul, in October and it will be online. So stay tuned for more information this fall!
This 120-minute workshop, led by members of SAA’s committees on Public Awareness (COPA) and Public Policy (COPP) and featuring members of the Issues and Advocacy Section and the Regional Archival Associations Consortium (RAAC), explores a process-focused approach to advocacy. Attendees will participate in round-robin-style breakout sessions and walk away with personalized strategies.
Laura Millar, author of A Matter of Facts: The Value of Evidence in the Age of Information, along with Chris Burns, past chair and current member of the Committee on Public Awareness, and Bryan Whitledge, co-chair of the Committee on Public Policy, will explore the topic of archival advocacy amidst a global pandemic, the equity movement, political and social unrest, and climate change.
Join the conversation to learn what you can do to make the public understand why archives matter and how you can advocate and become an influencer with decision-makers.
Know of other outreach- and advocacy-related sessions, events, and general happenings taking place over the course of ARCHIVES*RECORDS 2021 that didn’t make our schedule? Tell us in the comments below, or let us know which of these and other annual meeting events you are most looking forward to!
Last week was the start of the SAA Annual Meeting with the Teaching Primary Sources Unconference kicking off the Pre-Conference activities. Here is a list of some recommendations for awareness and advocacy sessions and creative outreach.
Please note, there is a mix of live, recorded, and on-demand sessions. Make sure to visit the schedule and view session descriptions to see which category a session or meeting falls and whether you need to register for a session.
Wednesday, July 29
College & University Archives Section
Join the Section to continue discussion on the various topics we’ve had at our weekly “coffee chats”, including collecting COVID stories, working and managing remotely, combating systemic racism at our institutions, and our plans for returning to campus. We’ll split into breakout sessions to explore these topics further. But first (after our business meeting), we’ll hear from Katie Howell, who developed a rapid response collecting initiative to document COVID-19 on the campus of UNC Charlotte.
Students & New Archives Professionals Section
Join SNAP for a brief business meeting as we present updates on section projects and advocacy work from the past year and introduce new steering committee members.
Friday, July 31
Archives Management Section
Look, I Made a Hat: Agility in the Archives Archives managers are required to don many hats (as it were) in addressing a range of challenges and moving quickly to implement solutions. After conducting some section business, we will transition to presentations on incredibly timely topics: Budgeting, Personnel, and Advocacy.
A powerful story has the potential to connect us to our own experiences, pull a community together, and engage new audiences with our work. In this master class storytelling workshop led by two-time Moth GrandSLAM winner (and former Moth director of education) Micaela Blei, you’ll learn “what makes a story work” and the connections among narrative performance, research, and teaching, as well as brainstorm and craft stories of your own.
The workshop is structured to make the online experience as engaging and welcoming as possible—using a webinar format and then an optional small-group discussion structure to allow you to take part in the workshop at the level that will best serve you.
Registration is required and there is an additional fee of $49.00 to attend.
Wednesday, August 5
Keeping Archives Relevant in a Dizzying Digital World
Join Preservica customers and staff as they explore together the evolving impact of digital archives, celebrate user projects and stories, and discuss innovations in archival practice.
Thursday, August 6
In addition to hearing our current president, Dr. Meredith Evans speak, this session includes Jodie Foley and Tempestt Hazel. Jodie Foley is the Montana State Archivist at the Montana State Historical Society.
Tempestt Hazel was the 2019 recipient of the J. Franklin Jameson Archival Advocacy Award from the Society of American Archivists. She is a curator, writer, and founder of Sixty Inches From Center, a Chicago-based arts publication and archiving initiative that has promoted and preserved the practices of BIPOC and LGBTQIA+ artists, and artists with disabilities across the Midwest since 2010. Focusing primarily on reframing cultural archives and institutional collections, her exhibitions and projects have been produced with the University of North Texas, South Side Community Art Center, Terrain Exhibitions, the Black Metropolis Research Consortium, the Smart Museum of Art, and the University of Chicago, among others.
2B – Archival Outreach in the New Normal: Using Digital Platforms to Teach Primary Sources
Learn about the National Archives and Records Administration’s (NARA) longstanding partnership with Internet2 and the Presidential Primary Source Project and the teaching series they have done, completely online. They will share tips for presenting in this medium and discuss methods for regaining audience attention and making the session more interactive.
In addition, learn more how NARA has moved its adult programming to online platforms. They will discuss how to host these kinds of sessions with members of the general public and how to manage registrations, digital platforms, and advertising.
3A – From the Margins to the Center: Foregrounding Underrepresented Communities and Revitalizing Mainstream Collections
This session examines how different approaches to foregrounding marginalized groups and individuals have revitalized established collections at three archival repositories.
3B – Showing Up: Community Engagement Events Toward a Better Cultural Record
This panel will explore the centrality of community partnerships in the diversification of the archival record, featuring programs that have hosted grant-funded community engagement activities to create and collect documentation of historically underrepresented groups.
Friday, August 7
4B – Reframing History: Opening Up Archives to Artists
This panel will highlight the Chicago Archives + Artists Project organized by Sixty Inches From Center and feature visual artists, curators, and writers who have collaborated with archivists, librarians, and other collection caretakers for their research-based creative practices to commission new artworks and curate exhibitions.
Hop into History: Archives and Alcohol in America
Grab a drink, and pull up a stool at the virtual hotel bar for a storytelling session featuring archivists who are working to document various aspects of alcohol history in the United States. Whether your drink of choice is beer, wine, bourbon, or cocktails, we’ll share some stories from our collections that might make you think a little differently the next time you take a sip!
Saturday, August 8
S04 – Ambition, Advocacy, and the Future of Storytelling
Orchestra and radio archivists describe how they pitched forward-thinking projects that break storytelling out of its traditional mold. Participants then break into groups to imagine, share, and learn what the future role of archives will and can be. Practical tips and challenges related to technology, project implementation, and advocacy will be shared.
S11 – Community Collections as Digital Collections
L.A. as Subject (LAAS), Chicago Collections Consortium (CCC), and the Recollect community in Australia and New Zealand will address the lessons learned and future visions in achieving a truly collaborative and reciprocal network. Although they are separate and independent entities, LAAS, CCC, and Recollect developed coinciding missions to collaborate with a diverse set of community archives in order to openly share collections and strengthen the profession through more comprehensive knowledge sharing.
S12 – Connecting to Communities: Outreach at the Missouri State Archives
In this session archivists from the Missouri State Archives will share their experiences with tours, special events, speaker series, and grant programs. The focus is on creating sustainable, diverse programs to reach a broad range of patrons.
S29 – Love Can’t Turn Around™: Evidences of the Belief in the Power of Our Collective Social Experiences as Sites of Pleasure, Purpose and Politics
The Blackivists™ are a collective of trained and credentialed African-American archivists based in the Chicagoland area who address the needs of people interested in creating and preserving personal, community and “non-traditional” archives. The Blackivists™ collaborated with Honey Pot Performance on a series of programs for the Chicago Black Social Culture Mapping Project, which exists to preserve Chicago’s black social cultural lineage through fun and informative experiences focused on a Chicago based cultural art form: House music.
S35 – Project STAND: Highlights and Hurdles of a National Project on Social Justice and Archives
Project STAND, is a consortium of 70 colleges and universities that has created an online resource centralizing primary sources relating to student activism in historically under-documented and minoritized communities. This session will focus on its creation, highlights, and hurdles, and the role of the archivists to build relationships with marginalized communities, provide tools for documenting activism, and advance archival collections. Speakers will discuss the website and collection highlights, the Archiving Activism toolkit, and the symposia conducted in 2019/2020.
S36 – Protocols 101: How to Start the Conversation at Your Institution
This session explores the future of Indigenous collections stewardship for the 21st century archivist. Following the conference theme, it asks participants to consider how archivists can leverage creativity to make positive changes to collections care and access amidst institutional constraints.
S39 – Remaining Relevant: Changing the aesthetic of archives through collaboration and creativity
This interactive session is opportunity to not only hear what this institution is doing to change the profession, but engage in constructive and collaborative brainstorming with a variety of professionals to incorporate new strategies to better provide access and awareness to collections.
S42 – Setting a New Standard: Practical Applications and Uses of Standardized Measures and Metrics
Presenters will discuss implementation of the SAA/RBMS Standardized Statistical Measures and Metrics, approved by SAA in 2018, and suggest ways to use statistical data to impact internal operations and advocate for your institution. General recommendations for data collection and application will also be provided.
Tuesday, August 11
Reference, Access, and Outreach Section
As a part of the 2020 Annual Meeting of the Society of American Archivists, the Reference, Access, & Outreach (RAO) section will host its 8th annual Marketplace of Ideas. The Marketplace of Ideas takes place in conjunction with the annual RAO business meeting, and offers participants a chance to learn more about creative instruction, outreach, and reference programs piloted by colleagues.
Thursday, August 13
Committee on Public Awareness
Come meet the members of the Committee on Public Awareness, hear about our activities over the past year, and learn about our plans for next year!
Know of other outreach- and advocacy-related sessions, events, and general happenings taking place over the course of ARCHIVES*RECORDS 2020 that didn’t make our schedule? Tell us in the comments below, or let us know which of these and other annual meeting events you are most looking forward to!
Learn how to tell your story—and tell it well! In this introductory COPA-sponsored workshop, you’ll work with two-time Moth GrandSLAM winner (and former Moth director of education) Micaela Blei, PhD, to find stories that you want to tell, learn strategies for delivering riveting stories, and feel great doing it.
COPA members share successful initiatives and then engage with audience to brainstorm outreach strategies, solutions to outreach obstacles, and how we can better engage with communities that may have barriers to accessing archives.
Archivists who oversee labor and social justice collections share their collaborations, programs, and services that have reached beyond the usual academic or institutional stakeholders and discuss the impact of reaching out to underserved communities.
Panelists from this session share the history and accomplishments of the Society of Southwest Archivists’ new committee, the State Partnerships and Outreach Committee.
What’s Your Elevator Speech?
The Archives in Context podcast team and the Committee on Public Awareness (COPA) are joining together to record your elevator speeches at this year’s annual meeting in Austin, Texas.
COPA will have a table in the registration area with a Crafting Your Elevator Speech puzzle. Stop by to work on the puzzle and to record your elevator speech with the Archives in Context team for inclusion in a forthcoming episode. The podcast team will be at the COPA table on Sunday, August 4 from 8:00-10:30 AM and 3:00-5:00 PM.
We want these recordings to sound like real conversations, so we’re also looking for your help creating some conversation scenarios.
Three ways to participate:
Contact the Archives in Context team at Chris.Burns@uvm.edu ahead of time to set up an interview or to pitch a scenario (doesn’t have to occur in an elevator).
Stop by the COPA table in the registration area on August 4 between 8:00-10:30 AM or 3:00-5:00 PM.
Can’t make it Austin but want to participate, record your own elevator speech and send it to the email address above.
This year’s show will be hosted by two-time Moth GrandSLAM winner (and former Moth director of education) Micaela Blei. Featured storytellers: Arielle Petrovich, Katie Moss, Travis Williams, Katie Dishman, Joyce LeeAnn Joseph, Cliff Hight, Kira Lyle, Tanya Zanish-Belcher, Leah Harrison, and Joanna Black.
This interactive session is about how to partner with your public radio and includes best practices for pitching to public radio, how cultural institutions and public radio complement each other, and information about a current collaboration between an archive and public radio.
This session features professionals from a variety of archival settings who share how they advocated for themselves, their staff and students, and their colleagues to get administrative support for the resources they needed.
Know of other outreach- and advocacy-related sessions, events, and general happenings taking place next week that didn’t make our schedule? Tell us in the comments below, or let us know which of these and other annual meeting events you are most looking forward to!
Geof Huth and Karen Trivette are the husband and wife team behind An Archivist’s Tale, a podcast featuring “archivists in conversation with archivists, discussing their work and passions and how they care for the historical record and present the storied past.” Geof and Karen have had a remarkably productive year since releasing their first episode on February 10, 2018, with 47 episodes available as of this writing and more on the way. In this post, COPA member Chris Burns flips the script and interviews the interviewers, asking Geof and Karen why and how they created this podcast and what they have learned along the way. [Full disclosure: Chris was a guest on Episode 7: There’s an Archivist for You.]
Chris Burns: Where did you get your idea and what inspired you?
Geof Huth: I had the original idea to do the podcast, which was inspired by the convergence of a few facts of my life at the time. First, my daughter (the almost famous Erin Mallory Long) has had a podcast for years, one focused on the television show Friends. Truth be told, I’ve barely listened to that show, since my interest in Friends is deep enough but not nearly as deep as my daughter’s.
For the last couple of years, I’ve had two other realities in my work life: I have spent at least 30% of my time working on my feet as my records management unit arranges and describes about 12,000 cubic feet of old court records (old meaning back to 1674), and the physical process of merely arranging such volume had left me with lots of empty air time in my head. Atop that, I accepted an additional position as Chief Law Librarian, which required me to drive three hours from Manhattan to New York’s Capital District and then back at least once a month to be with my unit based there. My life had become filled with empty air, and I always have to fill empty air, so I began to listen to podcasts (almost exclusively political ones—maybe not a good idea) to fill that space.
One day (January 10th, 2018), while listening to podcasts as I drove back to Manhattan on the New York State Thruway, I said to myself, “If Erin can do a podcast, then I can too, and I’d love to have deep talks with archivists about their work.” (Well, maybe not exactly those words.) After driving a few miles, I thought, “Wait, I’m married to an archivist! Karen and I should do this together, and an additional voice will make it more interesting.” Not to mention she has a beautiful voice. As soon as I arrived home, I began chattering to Karen about this idea, and we began to draw up a plan for the podcast.
In case it’s not clear, Karen and I are married. That helps us run the podcast because we can discuss issues as we walk places or have dinner or sit on the couch.
Karen Trivette: Geof was the chief inspiration behind my involvement in the podcast. That said, I felt I had an interesting career path or paths (academic and professional) and wanted to share them with others in the field. More so, I always enjoyed hearing how others came to the field of archives management and learning what drives them to stay engaged with and impassioned by the work. I love what I do for a living and love the fact that others do, too; the details are mesmerizing!
We struggled initially with what to entitle the program; after much give and take, we arrived at “An Archivist’s Tale,” since that’s what we wanted to elicit from the conversations. I must admit, I was influenced by the PBS television series, “A Chef’s Life” when I came up with this title; I love how Chef Vivian Howard introduces each episode and thought it would apply well to our endeavor.
Chris: How do you decide who to interview and what do you ask them?
Karen: We have two standard formal questions we ask each subject; first, we ask, “What is your archivist origin story?” Or, “How did you become an archivist in the first place?” It is truly amazing how very different everyone’s story is… I must give credit where credit is due: Bob Clark, Director of Archives at the Rockefeller Archive Center, and the first person we interviewed, proposed telling his own archivist origin story. We adopted the language immediately and it prompts nice introductory content.
From there, we usually have many other questions from the subject. Usually, the exchanges flow quite naturally and conversations develop organically as we go along. The second fixed question is posed about two-thirds to three-quarters the way through each interview, the question being, “What keeps you passionate about the work you do?” Again, the responses never cease to amaze and inform. They have actually caused me to rethink my own motivations and inspirations to do the work I do day in and day out.
Geof: Choosing who to interview is a strange balancing act having much to do with availability. We began with well known archivist friends of ours who were planning to visit New York City. Being based in Manhattan is a boon to us, since so many people come here for work and pleasure. But we are not always in New York, so when we travel—to conferences or for fun—we reach out to archivists to schedule conversations where all of us will be.
What we are really looking for is diversity—of everything: type of work, location of work, ethnicity, race, gender, anything we can think of. Yet we’ve not always been successful finding interviewees who could talk about specific topics. We’ve been turned down by the archivists in public libraries we’ve reached out to, and the one community archives we contacted did not respond to our request. We are a good venue for the voices of archivists, but we are also certainly not the big time, so we don’t always expect a yes.
Beyond diversity, we have developed some themes, areas we focus on. One has been the Archives Leadership Institute, which I attended in the first year and Karen attended this year, ten years after me. I’ve been present at ALI for most of those years and helped run it for the last six. Because of our connection to ALI, we have recorded a number of interviews with people who have attended, run, or taught at ALI, including the entire steering committee I served on.
We also look for people working on special projects or working in an interesting niche that’s not quite archives but which is archives enough for us. It’s important to note that our focus is not on famous archivists but on archivists in general. Some people think they are not important enough to interview, so we tell them why we want people to hear their voices—why we want to document all kinds of archivists and all kinds of archives and records work. Our tagline is “Giving Voice to Archivists,” and that is truly our goal. We want archivists to tell our shared and diverse story.
Chris: What are some the unexpected things you’ve discussed with your archivist guests?
Geof: Maybe the first thought that comes to mind here is how I’m surprised when archivists know something I didn’t imagine an archivist would know, such as you, Chris, knowing of my poetry writing professor Hayden Carruth. It makes sense that you did, since his papers are in your university’s collection, but it is still a surprise.
I’m amazed by what I learn about the people we talk to. Who knew Stacie Williams was a Sconny (or what a Sconny was until she told me)? Why didn’t I know that Vin Novara was formerly a professional musician, which then made sense he worked at a repository focused on music? I’m surprised by how deep conversations reveal facts about people I know well, but facts they may not have otherwise mentioned.
Sometimes, I’m startled by my own reaction to guests, such as when I went into a passionate oration about IBM’s importance to our understanding and management of knowledge because it has been willing to play the long game—having spent generations thinking about and improving information management, often in ways that have helped archives.
And the podcast has changed my thinking, as the conversations have taught me more about archives. For instance, I used to be fairly rigid in my thinking about archivists doing oral histories. I wasn’t against our doing that work, because I saw the value of it; I simply didn’t see it as an archives’ function. But now I accept archivists as the initial creators of records, and I think about how other meta- or para-archival activities (as I varyingly call these) add information to our stores of knowledge, and I accept that archivists can be the best people to do this work.
Karen: The most unexpected element for me is the fact that some archivists need permission to speak to us. Some archivists could not even get their supervisors or institutions to grant permission at all, while other archivists are asked to limit what they say. I find this disappointing given archivists’ mission to make information accessible.
Chris: What’s something fun that you’ve learned?
Karen: This is a difficult question to answer! It’s like selecting your favorite child…every subject brings something amusing to the table and the fact that it is a fun field to be a member of makes our exchanges full of enjoyable experiences. I’m always entertained by folks’ academic and career trajectories and the enjoyment they relay in their stories. How people arrive at their archives destination, and where they want to go further, entertains me to no end!
Geof: Just talking to people is enjoyable. Every guest makes me laugh or think or pontificate. I tend to become excited by the intellectual work of archivists and by the ability of archives to deepen and extend human knowledge. That might not sound like fun to many, but sometimes when you hear me on the podcast you can hear that I’m at the edge of my seat with excitement. It’s the way I am. I’m filled with passion about our work, which is why we have a question about passion. For me passion is purpose—as it propels us forward even as it draws people to our work.
Chris: What advice do you have for archivists who are considering producing a podcast?
Geof: Have a plan. We sat down and figured out what we were going to do first. We essentially worked out a business plan that didn’t consider money at all (except for initial costs) but focused on management and promotion. That gave us a foundation to build upon. We began this adventure knowing what we wanted to do.
The corollary to that is to be willing to change or abandon that plan at any time. Not everything works out, so we have had to change plans. We originally wanted to release an episode every week, but we ended up with so much content that we have been a weekly show since our second episode. Now, our guests have to wait a month or six weeks for their episode to “air.”
Karen: Know your equipment! I have a fraction of the understanding Geof has regarding our equipment and I am slowly getting more knowledgeable and comfortable with it. We keep things fairly spare and mobile as far as the equipment goes and it still pushes my comfort boundaries.
Geof and Karen and their mobile recording studio.
Chris: What’s next?
Karen: We are always seeking interview opportunities and we’re lucky to have so many of them. That said, we also make opportunities happen as often as possible. For example, we recently traveled internationally for the International Council on Archives section on University and Research Institutions annual conference, held in Salamanca, Spain. We decided early on to invite speakers and organizers to be interviewed. We were lucky to engage with Dr. Shelley Sweeney and Mr. William Maher. Our equipment is minimal so taking it with us, even across the ocean, is easy! Another opportunity we’ve identified is aligning interviews with professional development outlets. For example, there are a few SAA-DAS certificate training courses soon to be offered in the Austin, Texas area; I am thinking about taking these courses so we’ve considered trying to arrange to interview Dr. David Gracy while there.
Geof: We have plans. We have been trying for months to schedule a recording with two archivists we know who are married to each other. This will give us two pairs of married archivists together on the podcast (counting Karen and me as the second pair), so we’re thinking that setting up such pairings might be another theme for us. We might call these “A Couple of Couples of Archivists,” or something like that—and maybe peer a little into the workings of marriage from an archivist’s perception. And we want to record episodes in every state in the union and in more countries. We want to have reach. We want to have more reasons for people to listen to the interesting archivists we talk to.
We want people to listen to archivists, so we promote every episode we create. We owe that to our guests. On October 20th, 2018, we reached and exceeded 5,000 hours of listening. Certainly, that is a small number in the real world, but good enough in the archives universe.
We view ourselves as a media company (which is how we identify ourselves on Facebook), and so we try to act like a company, if a tiny one. We have stylish square business cards, and we add content besides links to episodes to our social media feeds so that people are reminded of us. We post an almost daily archives quotation. We post dispatches from archives conferences we attend. And I have started writing short essays (1,000 words or so) on archives and posting links to them on our feeds. I’d planned this writing as a personal way to think concisely and publicly about archives, and we thought it would be helpful to associate these with our podcast.
The Committee on Public Awareness (COPA) presented “A Finding Aid To My Soul,” an open-mic storytelling session on August 18 at the COSA/NAGARA/SAA joint meeting. The event was a smashing success, with twelve archivists sharing stories to a packed room that were sad, funny, profound, and even a little scary at times.
SAA and COPA will be sharing recorded audio from a number of the storytellers over the coming months. To kick things off, and in the spirit of the Halloween season, here are a couple of ghost stories shared that evening by Jennifer Overstreet and Terry Baxter.
They are a little spooky and do contain some graphic content, so listener beware.
Jennifer Overstreet, Graduate Student, University of North Carolina, Chapel Hill
Terry Baxter, Archivist, Multnomah County Archives
In this post, authors Vince Lee and Rachel Seale, members of SAA’s Committee on Public Awareness (COPA), share their impressions from attending the COPA-sponsored “Carpe Media! Communications and Media Training for Archivists” workshop at ARCHIVES*RECORDS 2018.
Workshop facilitator Jason Steinhauer role-playing with an attendee. Photo courtesy of Vince Lee.
“Carpe Media! Communications and Media Training for Archivists” was a day long workshop put together by SAA’s Committee on Public Awareness (COPA) and facilitated by Jason Steinhauer at Archives*Records 2018. This workshop offered archivists the necessary tools and confidence to be better communicators on their profession and organization to a wide variety of audiences. Many of us were forced out of our comfort zones to participate in activities that helped focus our message about archives, in general, and specific messages to our respective stakeholders and users, in particular.
COPA worked with SAA Executive Director, Nancy Beaumont, and Director of Publishing, Teresa Brinati, to bring this professional development opportunity to SAA members. Communicating effectively to the media or on social media is something most archivists have learned on the job and many of us would still like to develop these skills. Reasons for attending the training and what they hoped to get out of it were articulated at the beginning of the session during introductions between Jason and the attendees:
Tools to raise awareness of what they do and the collections they have to the general public
Make communications more interesting and impactful to targeted audience
Communicate more strategically
Awareness and advocacy targeted to grass roots audience on why archivists and their organizations need additional resources/facilities to house and process their collections
Donor communications and bridging perceptions on archivists and our roles
Awareness and community outreach to potential donors
Get “buy-in” from organizational leadership for additional resources
Communicating history and heritage to internal stakeholders
Leadership slide from workshop. Photo courtesy of Teresa Brinati.
Be concise and consistent.
Social media slide from workshop. Photo courtesy of Vince Lee.
Be repetitive, don’t assume people are going to see your one Tweet amidst the 500 million other Tweets that day.
You have customers and users. Tailor your message to each group.
Your brand is a promise to deliver something to your customers and also how you are perceived.
Resist the temptation to be clever.
Stick to the message, don’t be cute or snarky or that’s what the journalist may cut out of context and use in their piece.
Choose the platform/s that is most used by your customers and users. Don’t know which platform? Survey!
Always be connected (ABC)-think about who you are connecting to and with and what message your audience wants/expects to receive.
List of “our words” that we can use to communicate what an archives is to an external audience. Photo courtesy of Vince Lee.
Jason pointing to our “words” to describe what an Archives means to each of us. Photo courtesy of Vince Lee.
Attendees from the workshop came away with a newfound appreciation that words matter and time is short. The words we use to tell our stories about ourselves, our profession, and the organizations we work for must come from us in order to be authentic and resonate to those we are trying to communicate to. We all have a limited amount of time and space to get our point across. We need to think of the essence of the thing without the whole thing. What is the essence of archives? It’s important to strip and distill what an archives is down for our audience in digestible chunks. The essence of archives is about the words we choose to describe ourselves and our profession. It’s important that we incorporate and use our words in conversations with donors, media, and our customers on a consistent basis.
At the end attendees had the opportunity to practice what they have learned in a one-on-one role-play exercise with Jason on various scenarios and situations they may find themselves in- whether it is interviewing in front of a camera, requesting more funding from an administrator or donor, or requesting additional resources in support of a project. Attendees would then receive feedback on their performance from both Jason and their peers.
Group photo of attendees. Photo courtesy of Teresa Brinati.
Gearing up for the SAA Annual Meeting next week in DC? If you’re looking for opportunities to raise awareness about and advocate for archives, or to learn about innovative outreach initiatives to spark your own outreach efforts, then the annual meeting is definitely the place to be. For the second year, SAA’s Committee on Public Awareness (COPA) has put together a custom schedule to highlight the wide variety of sessions, meetings, and events that feature outreach- and advocacy-related content. View the schedule here, and be sure to add some of these offerings to your custom schedule! Some highlights include…
Carpe Media! Communications and Media Training for Archivists This limited-enrollment, full-day workshop during ARCHIVES*RECORDS 2018 is tailored to archivists and record managers with a goal of instilling in participants the confidence to be better communicators. Workshop leader Jason Steinhauer, who is well-grounded in the unique elements of the archival profession, provides attendees with tips and tools to bolster public outreach; stimulate public interest in archives, history, and the humanities; and implement strategies to reach STEM-driven media and audiences by applying the principles of the emerging field of history communication to your own work. Though enrollment for this workshop is closed, you can look forward to hearing from SAA, COPA, and workshop attendees about the results of the workshop–including a recap post to be published on ArchivesAWARE!
A Finding Aid to My Soul…
COPA presents “A Finding Aid To My Soul,” an open-mic storytelling session celebrating the diversity and commonality of the archivist experience. Storytellers will have five minutes to share true stories about their unique, moving, serendipitous, mysterious, special, and often humorous encounters in the archives (no props, please). Sign up in advance or during the conference for a chance to share your story, or simply sit back and enjoy the tales of your colleagues in what promises to be an engaging and entertaining event. There will even be a few special guests. A panel of judges selected from the audience will determine the top storytellers and prizes will be awarded. For more information about this new and unique annual meeting event, read last week’s ArchivesAWARE blog post by COPA Chair, Chris Burns.
Know of other outreach- and advocacy-related sessions, events, and general happenings taking place next week that didn’t make our schedule? Tell us in the comments below, or let us know which of these and other annual meeting events you are most looking forward to!
The Committee on Public Awareness (COPA) presents “A Finding Aid To My Soul,” an open-mic storytelling session celebrating the diversity and commonality of the archivist experience. Storytellers will have five minutes to share true stories about their unique, moving, serendipitous, mysterious, special, and often humorous encounters in the archives (no props, please).
Terry Baxter, Multnomah County Archives – Encountering ghosts in the archives.
Krista Ferrante, MITRE – Job interviews are tough but interviewing while 9 months pregnant is torture.
Virginia Hunt, Harvard University Archives – The ten things they don’t teach you in graduate school all learned in one particularly strange donor experience.
Petrina Jackson, Iowa State Special Collections and University Archives – My encounter with a burnt cross, and how this item had a personal, visceral impact on me.
Elizabeth Myers, Smith College Special Collections – A tragic love story set amongst the Communist Party and World War II.
A Chance to Tell Your Story:
Five additional storytellers will be selected at the performance. Contact Chris Burns at email@example.com in advance or sign up at the event for a chance to share your story.
Serve as a Judge:
Three teams of judges will be selected from volunteers in the audience to determine the top storytellers. Prizes will be awarded. Contestants will be judged on sticking to the five-minute time frame, making the archivist central to the story, and having a story with a beginning, middle, and end.
Sit Back and Enjoy the Show:
Come hear the tales of your colleagues in what promises to be an engaging and entertaining event.
Friday August 17, 2018 8:00pm – 10:00pm Marriott Wardman Park Hotel Virginia AB Cash Bar
You won’t want to miss “A Finding Aid To My Soul”!
As a teaser, here are a few stories from The Moth (featuring respectively a library card, thoughts on memory, and a letter from Iggy Pop) to give you a flavor of what this format looks and sounds like and some examples to aspire to.
2.) Chat with us during our COPA office hours in the Exhibit Hall on Friday. We’ll be there from 8 – 8:30 am and 12:30 – 1:30 pm. We’ll be collecting your Federal Funding Impact Stories, ideas for Ask An Archivist Day 2017 (October 4, 2017), nominations for inspirational archives speakers and stellar collections, and soliciting contributions to this very blog!
3.) Still not sure what COPA does? If you arrive early, join us for our meeting on Wednesday at 2:00 pm.
4.) Staying late? Take advantage of all of The Liberated Archive sessions, happening throughout the day on Saturday.
5.) Finally, look at all of that green in the middle of our schedule. There are so many great sessions highlighting archival outreach to the community this year. You’re sure to find one which fits your particular public outreach interest.
We are asking groups of Marketplace shoppers some outreach-related questions to get discussions going, and below are some of the responses we are getting LIVE:
1. What was the best new outreach initiative you’ve tried? If not new, what is your go-to for archival outreach?
Chemical Heritage Foundation in Philadelphia. Outreach resides with the Museum. Tumblr blog for Library. Has 13,000 followers to date. Have a big following among tattoo artists, who like illustrations. Interact with them through Tumblr. Also have a First Friday program with pop-up exhibits.
Temple University. Cookbooks, do a potluck with older recipes. People come in and find recipes from a selection of cookbooks.
Stanford. History of Information class. Students had to make recipes.
Go to. Tufts – Alumni events around commencement..Bring a button maker featuring Jumbo the elephant. Flooded with activity. New series of Tufts traditions.
Tufts button maker and buttons.
2. How do you measure success for outreach activities? What are your benchmarks?
3. That being said, what have been some of your outreach fails?
4. Who do you consider an outreach superstar (not just archives!)